Gi tract capsule endoscopy (pillcam) 91110 at HCA FLORIDA HIGHLANDS HOSPITAL

3600 S Highlands Ave, Sebring, FL · HCA Florida Healthcare · · NPI 1598282246

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

$15,543.00

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$15,543.00

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$183.51 with Prime Health vs $15,600.00 with United — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Prime Health WORKERSCOMP $183.51 ↓ -99%
Freedom Health MGMCR $1,336.70 ↓ -91%
AvMed HIX $2,020.59 ↓ -87%
BCBS BSL $2,113.85 ↓ -86%
BCBS MBN $2,113.85 ↓ -86%
BCBS SBN $2,113.85 ↓ -86%
BCBS HMO $2,937.63 ↓ -81%
Molina MCR $2,953.17 ↓ -81%
BCBS NWB $3,124.14 ↓ -80%
BCBS PPO $3,124.14 ↓ -80%
AvMed FullyInsured $3,730.32 ↓ -76%
BCBS PHS $3,745.86 ↓ -76%
AvMed Empower $4,041.18 ↓ -74%
AvMed Focus $4,041.18 ↓ -74%
AvMed Flex $4,041.18 ↓ -74%
AvMed Engage $4,041.18 ↓ -74%
AvMed Select $4,041.18 ↓ -74%
Cigna NewBusinessNBN $4,087.81 ↓ -74%
AvMed ASOEO $4,352.04 ↓ -72%
Aetna ASA $4,662.90 ↓ -70%
Simply Healthcare HIX $4,989.00 ↓ -68%
Oscar HIX $5,336.00 ↓ -66%
Office of Sheiff Highland Co GVT $5,440.05 ↓ -65%
Cigna PPO $5,455.59 ↓ -65%
Cigna HMO $5,455.59 ↓ -65%
United PPO OptionsPPO $6,838.92 ↓ -56%
United GlobalBenefitPlanAppendix $6,994.35 ↓ -55%
AvMed JacksonFirstNetworkOON $7,771.50 ↓ -50%
United AllPayerAppendix $15,600.00 ↑ +0%

Visitor-reported prices

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Gi tract capsule endoscopy (pillcam) 91110 at other Florida hospitals

Hospital City Cash price Negotiated range
Adventhealth Sebring Sebring not published $970.82 – $2,152.48
HCA FLORIDA MEMORIAL HOSPITAL JACKSONVILLE $7,140.00 $195.87 – $199.99
Adventhealth Port Charlotte Port Charlotte $4,042.31 $947.15 – $1,729.49
cleveland clinic florida weston hospital Weston $4,145.05 $108.17 – $4,582.35
martin north hospital Stuart $640.90 $190.79 – $1,227.33
indian river hospital Vero Beach $3,504.15 $181.25 – $4,312.80
Baptist Hospital MIAMI $2,484.95 $173.17 – $3,440.70
Bethesda Hospital East BOYNTON BEACH $2,484.95 $227.47 – $3,440.70

All Florida hospitals for this procedure →