Gi tract capsule endoscopy (pillcam) 91110 at HCA FLORIDA MEMORIAL HOSPITAL

11850 ATLANTIC BLVD, JACKSONVILLE, FL · HCA Florida Healthcare · · NPI 1447206438

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

$7,140.00

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$7,140.00

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$195.87 with City of Jacksonville vs $6,426.00 with NovaNet — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
City of Jacksonville WC $195.87 ↓ -97%
CorVel Corporation WORKERSCOMP $195.87 ↓ -97%
Prime Health WORKERSCOMP $199.99 ↓ -97%
Optimum Healthcare MGMCR $599.76 ↓ -92%
BCBS MBN $756.84 ↓ -89%
United OptionsPPO $913.92 ↓ -87%
BCBS SBN $949.62 ↓ -87%
BCBS HMO $949.62 ↓ -87%
BCBS NWB $999.60 ↓ -86%
BCBS PPO $999.60 ↓ -86%
Simply Healthcare MGMCR $1,099.56 ↓ -85%
Positive Healthcare MCR $1,570.80 ↓ -78%
Cigna NBN $1,706.46 ↓ -76%
BCBS PHS $1,720.74 ↓ -76%
BCBS BSLNON-PAR $1,720.74 ↓ -76%
Molina Healthcare HIX $1,927.80 ↓ -73%
Centurion PRISN $1,977.07 ↓ -72%
Cigna PPO $2,020.62 ↓ -72%
Cigna OAP $2,020.62 ↓ -72%
Aetna ASA $2,142.00 ↓ -70%
Corizon COMM $2,142.00 ↓ -70%
Simply Healthcare HIX $2,735.00 ↓ -62%
United GlobalBenefitPlanAppendix $3,213.00 ↓ -55%
Oscar HIX $3,390.00 ↓ -53%
Plotkin Health COMM $3,570.00 ↓ -50%
United AllPayerAppendix $4,750.00 ↓ -33%
MultiPlan PRIMARYNETWORK $5,569.20 ↓ -22%
Evolutions Healthcare MANAGEDCAREPPO $5,712.00 ↓ -20%
Evernorth COMM $5,712.00 ↓ -20%
PPO Next PPO $6,069.00 ↓ -15%
Evolutions Healthcare TRADITIONALPPO $6,069.00 ↓ -15%
MultiPlan COMPLEMENTARYNETWORK $6,069.00 ↓ -15%
PPO Next COMM $6,069.00 ↓ -15%
NovaNet COMM $6,426.00 ↓ -10%

Visitor-reported prices

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Gi tract capsule endoscopy (pillcam) 91110 at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension St. Vincent's Southside (St. Luke's-St. Vincent's HealthCare, Inc.) Jacksonville not published $903.46 – $1,929.25
Ascension St. Vincent's Riverside (St. Vincent's Medical Center, Inc.) Jacksonville not published $912.87 – $1,929.25
Adventhealth Port Charlotte Port Charlotte $4,042.31 $947.15 – $1,729.49
cleveland clinic florida weston hospital Weston $4,145.05 $108.17 – $4,582.35
martin north hospital Stuart $640.90 $190.79 – $1,227.33
indian river hospital Vero Beach $3,504.15 $181.25 – $4,312.80
Baptist Hospital MIAMI $2,484.95 $173.17 – $3,440.70
Bethesda Hospital East BOYNTON BEACH $2,484.95 $227.47 – $3,440.70

All Florida hospitals for this procedure →