Cell marker study at HCA FLORIDA GULF COAST HOSPITAL

449 WEST 23RD STREET, PANAMA CITY, FL · HCA Florida Healthcare · · NPI 1699721589

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

not published by hospital

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

not published by hospital

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$3.44 with Oscar vs $151.60 with Careworks (Rockport Community) — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Oscar HIX $3.44
Simply MGMCR $4.07
Simply Healthcare HIX $4.42
Molina Healthcare MGMCR $5.03
AvMed HMOFI $6.35
United OptionsPPO $6.43
Sunshine State Health Plan QHP $6.74
AvMed ASOEO $7.41
Aetna ASA $7.93
Molina Healthcare HIX $8.46
Humana HMO $10.05
Humana PPO $10.05
United GlobalBenefitPlan $11.90
AvMed HIXOON $13.22
Prime Health Sheriff COMM $13.22
Plotkin Health COMM $13.22
Prime Health Sheriff WORKERSCOMP $13.22
Multiplan Primary $20.63
PPO Next COMM $22.48
Multiplan Complementary $22.48
PPO Next PPO $22.48
NovaNet COMM $23.80
United AllPayerAppendix $49.76
CorVel Corporation WORKERSCOMP $144.02
Prime Health WC $147.05
Careworks (Rockport Community) WORKERSCOMP $151.60
Aetna HMO not published by hospital
Aetna QHP not published by hospital
Aetna PPO not published by hospital

Visitor-reported prices

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Cell marker study at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension Sacred Heart Bay (Bay County Health System, Inc.) Panama City $44.00 $49.47 – $467.84
HCA FLORIDA MEMORIAL HOSPITAL JACKSONVILLE $91.00 $49.76 – $157.84
Adventhealth Port Charlotte Port Charlotte $332.79 $54.42 – $99.37
cleveland clinic florida weston hospital Weston $415.35 $11.52 – $175.00
martin north hospital Stuart $415.35 $12.13 – $221.05
indian river hospital Vero Beach $415.35 $11.52 – $511.20
Boca Raton Regional Hospital BOCA RATON $664.95 $25.20 – $70.00
HCA FLORIDA BRANDON HOSPITAL TAMPA $36.66 $49.76 – $160.23

All Florida hospitals for this procedure →