Cell marker study at HCA FLORIDA MEMORIAL HOSPITAL

11850 ATLANTIC BLVD, JACKSONVILLE, FL · HCA Florida Healthcare · · NPI 1447206438

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

$91.00

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$91.00

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$7.64 with Optimum Healthcare vs $157.84 with Prime Health — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Optimum Healthcare MGMCR $7.64 ↓ -92%
AvMed HIX $10.92 ↓ -88%
Simply Healthcare HIX $11.56 ↓ -87%
United OptionsPPO $11.65 ↓ -87%
Simply Healthcare MGMCR $14.01 ↓ -85%
Oscar HIX $14.56 ↓ -84%
Positive Healthcare MCR $20.02 ↓ -78%
AvMed HMOFI $20.93 ↓ -77%
Sunshine State Health Plan QHP $23.20 ↓ -75%
Molina Healthcare HIX $24.57 ↓ -73%
Centurion PRISN $25.20 ↓ -72%
AvMed ASOEO $25.48 ↓ -72%
Humana PPO $26.39 ↓ -71%
Humana HMO $26.39 ↓ -71%
Corizon COMM $27.30 ↓ -70%
Aetna ASA $27.30 ↓ -70%
United GlobalBenefitPlanAppendix $40.95 ↓ -55%
Plotkin Health COMM $45.50 ↓ -50%
United AllPayerAppendix $49.76 ↓ -45%
MultiPlan PRIMARYNETWORK $70.98 ↓ -22%
Evernorth COMM $72.80 ↓ -20%
Evolutions Healthcare MANAGEDCAREPPO $72.80 ↓ -20%
MultiPlan COMPLEMENTARYNETWORK $77.35 ↓ -15%
Evolutions Healthcare TRADITIONALPPO $77.35 ↓ -15%
PPO Next PPO $77.35 ↓ -15%
PPO Next COMM $77.35 ↓ -15%
NovaNet COMM $81.90 ↓ -10%
CorVel Corporation WORKERSCOMP $154.58 ↑ +70%
City of Jacksonville WC $154.58 ↑ +70%
Prime Health WORKERSCOMP $157.84 ↑ +73%
Aetna QHP not published by hospital
Aetna HMO not published by hospital
Aetna PPO not published by hospital

Visitor-reported prices

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Cell marker study at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension St. Vincent's Southside (St. Luke's-St. Vincent's HealthCare, Inc.) Jacksonville $37.74 $49.47 – $283.73
Ascension St. Vincent's Riverside (St. Vincent's Medical Center, Inc.) Jacksonville $37.74 $49.47 – $283.73
Adventhealth Port Charlotte Port Charlotte $332.79 $54.42 – $99.37
cleveland clinic florida weston hospital Weston $415.35 $11.52 – $175.00
martin north hospital Stuart $415.35 $12.13 – $221.05
indian river hospital Vero Beach $415.35 $11.52 – $511.20
Boca Raton Regional Hospital BOCA RATON $664.95 $25.20 – $70.00
HCA FLORIDA BRANDON HOSPITAL TAMPA $36.66 $49.76 – $160.23

All Florida hospitals for this procedure →