_afb org id by sequencing rflx ast-sendout at HCA FLORIDA GULF COAST HOSPITAL

449 WEST 23RD STREET, PANAMA CITY, FL · HCA Florida Healthcare · · NPI 1699721589

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

$121.15

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$121.15

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$18.66 with Simply vs $215.63 with Careworks (Rockport Community) — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Simply MGMCR $18.66 ↓ -85%
Molina Healthcare MGMCR $23.02 ↓ -81%
AvMed HMOFI $29.08 ↓ -76%
United OptionsPPO $29.44 ↓ -76%
Sunshine State Health Plan QHP $30.89 ↓ -75%
AvMed ASOEO $33.92 ↓ -72%
Aetna ASA $36.34 ↓ -70%
Molina Healthcare HIX $38.77 ↓ -68%
Humana HMO $46.04 ↓ -62%
Humana PPO $46.04 ↓ -62%
United GlobalBenefitPlan $54.52 ↓ -55%
Prime Health Sheriff WORKERSCOMP $60.58 ↓ -50%
Prime Health Sheriff COMM $60.58 ↓ -50%
AvMed HIXOON $60.58 ↓ -50%
Plotkin Health COMM $60.58 ↓ -50%
Multiplan Primary $94.50 ↓ -22%
Multiplan Complementary $102.98 ↓ -15%
PPO Next PPO $102.98 ↓ -15%
PPO Next COMM $102.98 ↓ -15%
Humana TRICARE $104.56 ↓ -14%
NovaNet COMM $109.03 ↓ -10%
TriWest Healthcare Alliance FED $113.05 ↓ -7%
United VACCN $115.36 ↓ -5%
United AllPayerAppendix $115.36 ↓ -5%
NDMS Definitive Care MGMCR $115.36 ↓ -5%
Veterans Evaluation Services MCR $115.36 ↓ -5%
Hospice Big Bend FED $115.36 ↓ -5%
Humana MGMCRHMO $115.36 ↓ -5%
Wellmed MGMCR $115.36 ↓ -5%
Humana MGMCRPPO $115.36 ↓ -5%
BCBS MCRHMO $117.67 ↓ -3%
BCBS MCRPPO $117.67 ↓ -3%
United MCR $117.67 ↓ -3%
Aetna MCR $118.24 ↓ -2%
Sunshine State MCR $121.13 ↓ -0%
WellCare MCR $121.13 ↓ -0%
American Health Plan MCR $122.28 ↑ +1%
Healthspring of Florida MGMGR $123.44 ↑ +2%
Florida Complete Care MCR $123.44 ↑ +2%
Align Senior Care MGMCR $123.44 ↑ +2%
Gold Kidney of Florida MCR $125.74 ↑ +4%
Clear Spring Health MCR $126.90 ↑ +5%
Centurion GVT $126.90 ↑ +5%
Ultimate Health Plan MCR $132.66 ↑ +10%
Longevity Health Plan MCR $138.43 ↑ +14%
Oscar HIX $155.74 ↑ +29%
Simply Healthcare HIX $179.96 ↑ +49%
CorVel Corporation WORKERSCOMP $204.85 ↑ +69%
Prime Health WC $209.16 ↑ +73%
Careworks (Rockport Community) WORKERSCOMP $215.63 ↑ +78%
Aetna PPO not published by hospital
Aetna HMO not published by hospital
Aetna QHP not published by hospital

Visitor-reported prices

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_afb org id by sequencing rflx ast-sendout at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension Sacred Heart Bay (Bay County Health System, Inc.) Panama City not published $115.36 – $433.24
Adventhealth Daytona Beach Daytona Beach $317.96 $109.59 – $192.54
Adventhealth Lake Wales Lake Wales $381.55 $115.36 – $256.10
Adventhealth Palm Coast Parkway Palm Coast $317.96 $109.59 – $246.40
Adventhealth Tampa Tampa $1,780.58 $115.36 – $256.10
AdventHealth New Smyrna Beach New Smyrna Beach $295.94 $109.59 – $252.00
HCA FLORIDA MEMORIAL HOSPITAL JACKSONVILLE $76.00 $92.29 – $224.51
Adventhealth Port Charlotte Port Charlotte $770.20 $115.36 – $210.65

All Florida hospitals for this procedure →