_afb org id by sequencing rflx ast-sendout at HCA FLORIDA MEMORIAL HOSPITAL

11850 ATLANTIC BLVD, JACKSONVILLE, FL · HCA Florida Healthcare · · NPI 1447206438

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

$76.00

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$76.00

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$6.38 with Optimum Healthcare vs $224.51 with Prime Health — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Optimum Healthcare MGMCR $6.38 ↓ -92%
AvMed HIX $9.12 ↓ -88%
United OptionsPPO $9.73 ↓ -87%
Simply Healthcare MGMCR $11.70 ↓ -85%
Positive Healthcare MCR $16.72 ↓ -78%
AvMed HMOFI $17.48 ↓ -77%
Sunshine State Health Plan QHP $19.38 ↓ -75%
Molina Healthcare HIX $20.52 ↓ -73%
Centurion PRISN $21.04 ↓ -72%
AvMed ASOEO $21.28 ↓ -72%
Humana PPO $22.04 ↓ -71%
Humana HMO $22.04 ↓ -71%
Corizon COMM $22.80 ↓ -70%
Aetna ASA $22.80 ↓ -70%
United GlobalBenefitPlanAppendix $34.20 ↓ -55%
Plotkin Health COMM $38.00 ↓ -50%
MultiPlan PRIMARYNETWORK $59.28 ↓ -22%
Evolutions Healthcare MANAGEDCAREPPO $60.80 ↓ -20%
Evernorth COMM $60.80 ↓ -20%
PPO Next COMM $64.60 ↓ -15%
PPO Next PPO $64.60 ↓ -15%
MultiPlan COMPLEMENTARYNETWORK $64.60 ↓ -15%
Evolutions Healthcare TRADITIONALPPO $64.60 ↓ -15%
NovaNet COMM $68.40 ↓ -10%
Hospice Community FED $92.29 ↑ +21%
Hospice Haven MCR $103.82 ↑ +37%
Humana TRICARE $107.79 ↑ +42%
Devoted Health MCR $115.36 ↑ +52%
Humana MGMCRHMO $115.36 ↑ +52%
Humana MGMCRPPO $115.36 ↑ +52%
United Behavioral Health VACCN $115.36 ↑ +52%
Aetna MCR $115.36 ↑ +52%
United VACCN $115.36 ↑ +52%
United AllPayerAppendix $115.36 ↑ +52%
NDMS Definitive Care MGMCR $115.36 ↑ +52%
Veterans Evaluation Services MCR $115.36 ↑ +52%
CarePlus MGMCR $115.36 ↑ +52%
WellMed MGMCRTier2 $115.94 ↑ +53%
WellMed MGMCRTier3 $115.94 ↑ +53%
WellMed MGMCRTier1 $115.94 ↑ +53%
United MCR $117.67 ↑ +55%
BCBS MCRHMO $117.67 ↑ +55%
BCBS MCRPPO $117.67 ↑ +55%
Sunshine State MCR $121.13 ↑ +59%
WellCare MCR $121.13 ↑ +59%
American Health Plan MCR $122.28 ↑ +61%
Cigna Healthspring MCR $123.44 ↑ +62%
Florida Complete Care MGMCR $123.44 ↑ +62%
Gold Kidney MGMCR $125.74 ↑ +65%
Longevity MCR $138.43 ↑ +82%
Simply Healthcare HIX $143.05 ↑ +88%
Oscar HIX $167.27 ↑ +120%
CorVel Corporation WORKERSCOMP $219.88 ↑ +189%
City of Jacksonville WC $219.88 ↑ +189%
Prime Health WORKERSCOMP $224.51 ↑ +195%
Aetna PPO not published by hospital
Aetna QHP not published by hospital
Aetna HMO not published by hospital

Visitor-reported prices

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_afb org id by sequencing rflx ast-sendout at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension St. Vincent's Southside (St. Luke's-St. Vincent's HealthCare, Inc.) Jacksonville $45.88 $101.52 – $288.40
Ascension St. Vincent's Riverside (St. Vincent's Medical Center, Inc.) Jacksonville $45.88 $101.52 – $288.40
Adventhealth Daytona Beach Daytona Beach $317.96 $109.59 – $192.54
Adventhealth Lake Wales Lake Wales $381.55 $115.36 – $256.10
Adventhealth Palm Coast Parkway Palm Coast $317.96 $109.59 – $246.40
Adventhealth Tampa Tampa $1,780.58 $115.36 – $256.10
AdventHealth New Smyrna Beach New Smyrna Beach $295.94 $109.59 – $252.00
Adventhealth Port Charlotte Port Charlotte $770.20 $115.36 – $210.65

All Florida hospitals for this procedure →