Version cephalic external at Aurora Medical Center Manitowoc

5000 Memorial Dr, Two Rivers, WI · Aurorahealthcare · · NPI 1477508687

Source: hospital's published price file ↗ · Published Nov 21, 2025 · Ingested Sep 16, 2026

$770.00

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$1,540.00

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$770.00 with HS Technology vs $1,532.00 with United Healthcare — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
HS Technology Commercial $770.00 ↑ +0%
Everpointe Elite Commercial $770.00 ↑ +0%
Aetna HMO $822.36 ↑ +7%
Quartz One Commercial $847.00 ↑ +10%
Molina Exchange Commercial $924.00 ↑ +20%
HealthPartners Employee Trust Fund $924.00 ↑ +20%
Health EOS Plus Commercial $924.00 ↑ +20%
Anthem Blue Priority $924.00 ↑ +20%
Common Ground Envision $924.00 ↑ +20%
Aurora Caregiver Commercial $924.00 ↑ +20%
Common Ground Exchange $924.00 ↑ +20%
Common Ground Employee Trust Fund $924.00 ↑ +20%
Quartz Group Commercial $924.00 ↑ +20%
Wisconsin Physician Service Aurora Featured $954.80 ↑ +24%
Wisconsin Physician Service Statewide $1,001.00 ↑ +30%
Anthem Blue Preferred $1,001.00 ↑ +30%
Health Payment Systems Commercial $1,001.00 ↑ +30%
Wisconsin Physician Service Arise $1,001.00 ↑ +30%
Trilogy Commercial $1,078.00 ↑ +40%
HealthPartners Broad $1,155.00 ↑ +50%
Cigna PPO-GPPO $1,155.00 ↑ +50%
Centivo Commercial $1,155.00 ↑ +50%
HealthPartners Robin $1,155.00 ↑ +50%
Health EOS PPO $1,232.00 ↑ +60%
Aetna PPO $1,272.04 ↑ +65%
United Healthcare PPO $1,296.68 ↑ +68%
Cigna PPO $1,302.84 ↑ +69%
Anthem PPO $1,309.00 ↑ +70%
United Healthcare Exchange $1,396.00 ↑ +81%
United Healthcare Charter $1,405.00 ↑ +82%
United Healthcare Nexus $1,405.00 ↑ +82%
United Healthcare HMO $1,532.00 ↑ +99%

Visitor-reported prices

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Version cephalic external at other Wisconsin hospitals

Hospital City Cash price Negotiated range
Ascension Columbia St. Mary's Hospital - Milwaukee Campus (Columbia St. Mary's Hospital Milwaukee, Inc.) Milwaukee $1,579.40 $154.26 – $389.62
UnityPoint Health - Meriter Hospital Madison $1,503.66 $87.50 – $586.43
SSM Health St. Clare Hospital - Baraboo Baraboo $1,878.80 $2,358.24 – $6,687.00
SSM Health St. Mary's Hospital - Janesville Janesville $2,165.35 $2,445.46 – $6,798.00
SSM Health St. Mary's Hospital - Madison Madison $2,040.50 $2,358.24 – $8,124.00
SSM Health Monroe Hospital Monroe $2,626.25 $3,144.33 – $8,701.00
SSM Health Ripon Community Hospital Ripon $442.75 $3,388.00 – $7,791.00
SSM Health St. Agnes Hospital - Fond du Lac Fond Du Lac $442.75 $2,401.40 – $7,791.00

All Wisconsin hospitals for this procedure →