Bowel imaging at SSM Health Monroe Hospital

515 22Nd Ave, Monroe, WI · SSM Health · · NPI 1073653523

Source: hospital's published price file ↗ · Published Apr 1, 2026 · Ingested Sep 10, 2026

$540.65

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$983.00

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$388.31 with Aetna vs $880.51 with BCBS — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Aetna Medicare Managed Care Plan $388.31 ↓ -28%
BCBS Blue Preferred / Blue Preferred Plus HMO/POS $826.34 ↑ +53%
BCBS Blue Access PPO $880.51 ↑ +63%
BCBS Blue Traditional Traditional $880.51 ↑ +63%

Visitor-reported prices

visitor-reported
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Bowel imaging at other Wisconsin hospitals

Hospital City Cash price Negotiated range
Ascension Columbia St. Mary's Hospital - Milwaukee Campus (Columbia St. Mary's Hospital Milwaukee, Inc.) Milwaukee $1,035.09 $52.48 – $860.57
UnityPoint Health - Meriter Hospital Madison $2,380.91 $29.44 – $988.08
SSM Health St. Clare Hospital - Baraboo Baraboo $937.75 $291.23 – $3,366.03
SSM Health St. Mary's Hospital - Janesville Janesville $1,184.15 $302.00 – $2,415.60
SSM Health St. Mary's Hospital - Madison Madison $834.90 $291.23 – $2,534.41
SSM Health Ripon Community Hospital Ripon $1,936.00 $1,036.53 – $1,036.53
SSM Health St. Agnes Hospital - Fond du Lac Fond Du Lac $1,936.00 $296.56 – $763.16
SSM Health Waupun Memorial Hospital Waupun $1,936.00 $1,036.53 – $1,036.53

All Wisconsin hospitals for this procedure →