Fl exam g/colon tube w contrast at Aurora Medical Center Bay Area

3003 University Dr, Marinette, WI · Aurorahealthcare · · NPI 1043397177

Source: hospital's published price file ↗ · Published Nov 21, 2025 · Ingested Sep 16, 2026

$615.00

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$1,230.00

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$200.00 with Aetna vs $1,040.58 with Cigna — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Aetna HMO $200.00 ↓ -67%
Aurora Caregiver Commercial $240.00 ↓ -61%
Quartz One Commercial $245.00 ↓ -60%
Common Ground Exchange $249.00 ↓ -60%
Common Ground Envision $249.00 ↓ -60%
Common Ground Employee Trust Fund $249.00 ↓ -60%
Everpointe Elite Commercial $259.00 ↓ -58%
Anthem Blue Preferred $265.00 ↓ -57%
Anthem Blue Priority $265.00 ↓ -57%
Anthem PPO $265.00 ↓ -57%
HealthPartners Employee Trust Fund $266.00 ↓ -57%
Quartz Group Commercial $290.00 ↓ -53%
HS Technology Commercial $293.00 ↓ -52%
Wisconsin Physician Service Aurora Featured $299.00 ↓ -51%
Molina Exchange Commercial $308.00 ↓ -50%
Wisconsin Physician Service Statewide $315.00 ↓ -49%
Wisconsin Physician Service Arise $315.00 ↓ -49%
Centivo Commercial $328.00 ↓ -47%
United Healthcare Exchange $336.00 ↓ -45%
United Healthcare Nexus $339.00 ↓ -45%
United Healthcare Charter $339.00 ↓ -45%
HealthPartners Robin $340.00 ↓ -45%
United Healthcare HMO $369.00 ↓ -40%
Health Payment Systems Commercial $400.00 ↓ -35%
Trilogy Commercial $410.00 ↓ -33%
Cigna PPO-GPPO $460.00 ↓ -25%
Health EOS Plus Commercial $738.00 ↑ +20%
HealthPartners Broad $922.50 ↑ +50%
Health EOS PPO $984.00 ↑ +60%
Aetna PPO $1,015.98 ↑ +65%
United Healthcare PPO $1,035.66 ↑ +68%
Cigna PPO $1,040.58 ↑ +69%

Visitor-reported prices

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Fl exam g/colon tube w contrast at other Wisconsin hospitals

Hospital City Cash price Negotiated range
Ascension Columbia St. Mary's Hospital - Milwaukee Campus (Columbia St. Mary's Hospital Milwaukee, Inc.) Milwaukee $2,313.45 $48.84 – $609.47
Ascension Columbia St. Mary's Hospital - Ozaukee Campus (Columbia St. Mary's Hospital Milwaukee, Inc.) Mequon $2,313.45 $48.84 – $609.47
UnityPoint Health - Meriter Hospital Madison $2,031.21 $27.40 – $842.95
SSM Health St. Mary's Hospital - Janesville Janesville $327.25 $180.25 – $4,074.00
SSM Health St. Mary's Hospital - Madison Madison $362.45 $173.82 – $4,198.00
SSM Health Monroe Hospital Monroe $399.85 $231.76 – $4,217.00
SSM Health Ripon Community Hospital Ripon $232.10 $1,887.00 – $2,654.00
SSM Health St. Agnes Hospital - Fond du Lac Fond Du Lac $232.10 $177.00 – $2,334.00

All Wisconsin hospitals for this procedure →