Bard marquee Ultrasound biopsy device at Aurora Medical Center Bay Area

3003 University Dr, Marinette, WI · Aurorahealthcare · · NPI 1043397177

Source: hospital's published price file ↗ · Published Nov 21, 2025 · Ingested Sep 16, 2026

$352.26

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$704.52

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$20.58 with HS Technology vs $34.82 with Cigna — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
HS Technology Commercial $20.58 ↓ -94%
Everpointe Elite Commercial $20.58 ↓ -94%
Aetna HMO $21.98 ↓ -94%
Quartz One Commercial $22.64 ↓ -94%
Anthem Blue Preferred $23.87 ↓ -93%
United Healthcare Exchange $24.45 ↓ -93%
United Healthcare HMO $24.45 ↓ -93%
United Healthcare Charter $24.45 ↓ -93%
United Healthcare Nexus $24.45 ↓ -93%
Anthem Blue Priority $24.70 ↓ -93%
Quartz Group Commercial $24.70 ↓ -93%
Molina Exchange Commercial $24.70 ↓ -93%
HealthPartners Employee Trust Fund $24.70 ↓ -93%
Health EOS Plus Commercial $24.70 ↓ -93%
Aurora Caregiver Commercial $24.70 ↓ -93%
Common Ground Exchange $24.70 ↓ -93%
Common Ground Employee Trust Fund $24.70 ↓ -93%
Common Ground Envision $24.70 ↓ -93%
Wisconsin Physician Service Aurora Featured $25.52 ↓ -93%
Wisconsin Physician Service Statewide $26.75 ↓ -92%
Health Payment Systems Commercial $26.75 ↓ -92%
Wisconsin Physician Service Arise $26.75 ↓ -92%
Anthem PPO $28.40 ↓ -92%
Trilogy Commercial $28.81 ↓ -92%
HealthPartners Robin $30.87 ↓ -91%
HealthPartners Broad $30.87 ↓ -91%
Cigna PPO-GPPO $30.87 ↓ -91%
Centivo Commercial $30.87 ↓ -91%
Health EOS PPO $32.93 ↓ -91%
Aetna PPO $34.00 ↓ -90%
United Healthcare PPO $34.66 ↓ -90%
Cigna PPO $34.82 ↓ -90%

Visitor-reported prices

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Bard marquee Ultrasound biopsy device at other Wisconsin hospitals

Hospital City Cash price Negotiated range
SSM Health Monroe Hospital Monroe $444.99 not published
Aurora Sinai Medical Center of Aurora Health Care Metro Milwaukee $641.25 not published
Aurora Medical Center Summit Summit $360.41 not published
Aurora Baycare Medical Center Green Bay $130.47 not published
Aurora West Allis Medical Center West Allis $700.91 not published
Aurora Medical Center Burlington Burlington $337.41 not published
Aurora Medical Center Washington County Hartford $481.59 not published
Aurora Medical Center Fond du Lac Fond Du Lac $307.78 not published

All Wisconsin hospitals for this procedure →