Ultrasound ob >=14wks ea addl gest at UnityPoint Health - Meriter Hospital

202 South Park Street, Madison, WI · UnityPoint Health · · NPI 1114920048

Source: hospital's published price file ↗ · Published Jan 28, 2026 · Ingested Aug 12, 2026

$1,415.87

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$1,769.83

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$37.25 with Anthem Blue Cross and Blue Shield vs $552.19 with Quartz — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Anthem Blue Cross and Blue Shield Medicare Advantage $37.25 ↓ -97%
IlliniCare Medicare Advantage $37.25 ↓ -97%
United Healthcare Medicare Advantage $37.25 ↓ -97%
Prevea 360 Medicare Advantage $37.25 ↓ -97%
Aspirus Medicare Advantage $37.25 ↓ -97%
Humana Medicare Advantage $39.11 ↓ -97%
MeridianCare Medicare Advantage $39.11 ↓ -97%
Anthem Blue Cross and Blue Shield Blue Priority/Pathway $65.19 ↓ -95%
Aspirus PPO $71.53 ↓ -95%
Wellmark UPH Self-Funded Commercial $77.48 ↓ -95%
Anthem Blue Cross and Blue Shield HMO/POS $77.48 ↓ -95%
Anthem Blue Cross and Blue Shield PPO $77.48 ↓ -95%
Cigna Commercial $87.08 ↓ -94%
Health Partners Open Network Commercial $87.22 ↓ -94%
United Healthcare Commercial $92.55 ↓ -93%
Security Health Plan HMO/POS/SAS $93.30 ↓ -93%
Aspirus HMO/POS $108.85 ↓ -92%
Mercy Care HMO/POS $108.85 ↓ -92%
Medical Associates Health Plan HMO/POS/PPO $123.30 ↓ -91%
Prevea 360 Commercial $264.35 ↓ -81%
Anthem Blue Cross and Blue Shield Traditional $295.45 ↓ -79%
Quartz HMO $552.19 ↓ -61%
Anthem Blue Cross and Blue Shield Managed Medicaid not published by hospital —
GHC - South Central WI Managed Medicaid not published by hospital —
GHC HMO not published by hospital —
Dean Health Plan Managed Medicaid not published by hospital —
My Choice Managed Medicaid not published by hospital —
United Healthcare Managed Medicaid not published by hospital —
GHC - Eau Claire Managed Medicaid not published by hospital —

Visitor-reported prices

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Ultrasound ob >=14wks ea addl gest at other Wisconsin hospitals

Hospital City Cash price Negotiated range
SSM Health St. Mary's Hospital - Madison Madison $945.45 $357.33 – $357.33
Ascension Columbia St. Mary's Hospital - Milwaukee Campus (Columbia St. Mary's Hospital Milwaukee, Inc.) Milwaukee $311.11 $68.03 – $141.00
Ascension Columbia St. Mary's Hospital - Ozaukee Campus (Columbia St. Mary's Hospital Milwaukee, Inc.) Mequon $311.11 $68.03 – $141.00
SSM Health St. Clare Hospital - Baraboo Baraboo $871.20 $474.58 – $474.58
SSM Health St. Mary's Hospital - Janesville Janesville $1,111.00 $340.58 – $340.58
SSM Health Ripon Community Hospital Ripon $409.20 $146.14 – $146.14
SSM Health St. Agnes Hospital - Fond du Lac Fond Du Lac $409.20 $146.14 – $146.14
SSM Health Waupun Memorial Hospital Waupun $409.20 $146.14 – $146.14

All Wisconsin hospitals for this procedure →