Sedation moderate same physician performing a gastrointestinal endoscopic service >= 5 years initial 15 minutes intra-service time at UnityPoint Health - Meriter Hospital

202 South Park Street, Madison, WI · UnityPoint Health · · NPI 1114920048

Source: hospital's published price file ↗ · Published Jan 28, 2026 · Ingested Aug 12, 2026

$484.78

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

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What you pay up front if you don't use insurance.

$605.97

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

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The hospital's undiscounted list price — almost no one pays this.

$4.79 with United Healthcare vs $189.06 with Quartz — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

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Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
United Healthcare Medicare Advantage $4.79 ↓ -99%
IlliniCare Medicare Advantage $4.79 ↓ -99%
Prevea 360 Medicare Advantage $4.79 ↓ -99%
Anthem Blue Cross and Blue Shield Medicare Advantage $4.79 ↓ -99%
Aspirus Medicare Advantage $4.79 ↓ -99%
MeridianCare Medicare Advantage $5.03 ↓ -99%
Humana Medicare Advantage $5.03 ↓ -99%
Medical Associates Health Plan HMO/POS/PPO $6.18 ↓ -99%
Health Partners Open Network Commercial $6.54 ↓ -99%
United Healthcare Commercial $11.96 ↓ -98%
Aspirus PPO $38.87 ↓ -92%
Wellmark UPH Self-Funded Commercial $42.25 ↓ -91%
Anthem Blue Cross and Blue Shield HMO/POS $42.25 ↓ -91%
Anthem Blue Cross and Blue Shield Blue Priority/Pathway $42.25 ↓ -91%
Anthem Blue Cross and Blue Shield PPO $42.25 ↓ -91%
Cigna Commercial $47.32 ↓ -90%
Security Health Plan HMO/POS/SAS $50.70 ↓ -90%
Aspirus HMO/POS $59.15 ↓ -88%
Mercy Care HMO/POS $59.15 ↓ -88%
Prevea 360 Commercial $143.65 ↓ -70%
Anthem Blue Cross and Blue Shield Traditional $160.55 ↓ -67%
Quartz HMO $189.06 ↓ -61%
My Choice Managed Medicaid not published by hospital
United Healthcare Managed Medicaid not published by hospital
GHC HMO not published by hospital
GHC - Eau Claire Managed Medicaid not published by hospital
Anthem Blue Cross and Blue Shield Managed Medicaid not published by hospital
GHC - South Central WI Managed Medicaid not published by hospital
Dean Health Plan Managed Medicaid not published by hospital

Visitor-reported prices

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Sedation moderate same physician performing a gastrointestinal endoscopic service >= 5 years initial 15 minutes intra-service time at other Wisconsin hospitals

Hospital City Cash price Negotiated range
Ascension Columbia St. Mary's Hospital - Ozaukee Campus (Columbia St. Mary's Hospital Milwaukee, Inc.) Mequon $81.09 $8.31 – $85.64
SSM Health Ripon Community Hospital Ripon $95.15 not published
SSM Health St. Agnes Hospital - Fond du Lac Fond Du Lac $95.15 not published
SSM Health Waupun Memorial Hospital Waupun $95.15 not published

All Wisconsin hospitals for this procedure →