Echo exam of eye thickness at UnityPoint Health - Meriter Hospital

202 South Park Street, Madison, WI · UnityPoint Health · · NPI 1114920048

Source: hospital's published price file ↗ · Published Jan 28, 2026 · Ingested Aug 12, 2026

not published by hospital

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

not published by hospital

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$3.20 with IlliniCare vs $10.59 with Medical Associates Health Plan — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
IlliniCare Medicare Advantage $3.20
United Healthcare Medicare Advantage $3.20
Anthem Blue Cross and Blue Shield Medicare Advantage $3.20
Prevea 360 Medicare Advantage $3.20
Aspirus Medicare Advantage $3.20
Humana Medicare Advantage $3.36
MeridianCare Medicare Advantage $3.36
Anthem Blue Cross and Blue Shield Blue Priority/Pathway $5.60
Anthem Blue Cross and Blue Shield PPO $6.66
Wellmark UPH Self-Funded Commercial $6.66
Anthem Blue Cross and Blue Shield HMO/POS $6.66
United Healthcare Commercial $8.08
Health Partners Open Network Commercial $8.82
Medical Associates Health Plan HMO/POS/PPO $10.59

Visitor-reported prices

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Echo exam of eye thickness at other Wisconsin hospitals

Hospital City Cash price Negotiated range
SSM Health St. Mary's Hospital - Madison Madison not published $21.07 – $42.40
Ascension Columbia St. Mary's Hospital - Milwaukee Campus (Columbia St. Mary's Hospital Milwaukee, Inc.) Milwaukee not published $5.64 – $55.51
Ascension Columbia St. Mary's Hospital - Ozaukee Campus (Columbia St. Mary's Hospital Milwaukee, Inc.) Mequon not published $5.64 – $55.51
SSM Health St. Clare Hospital - Baraboo Baraboo not published $21.07 – $56.31
SSM Health St. Mary's Hospital - Janesville Janesville not published $21.85 – $40.41
SSM Health Monroe Hospital Monroe not published $13.88 – $28.09
SSM Health Ripon Community Hospital Ripon not published $17.34 – $17.34
SSM Health St. Agnes Hospital - Fond du Lac Fond Du Lac not published $17.34 – $55.21

All Wisconsin hospitals for this procedure →