Bronchoscopy w/biopsy(s) 31625 at UnityPoint Health - Meriter Hospital

202 South Park Street, Madison, WI · UnityPoint Health · · NPI 1114920048

Source: hospital's published price file ↗ · Published Jan 28, 2026 · Ingested Aug 12, 2026

not published by hospital

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

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What you pay up front if you don't use insurance.

not published by hospital

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$140.23 with IlliniCare vs $3,030.00 with Anthem Blue Cross and Blue Shield — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
IlliniCare Medicare Advantage $140.23
Prevea 360 Medicare Advantage $140.23
United Healthcare Medicare Advantage $140.23
Anthem Blue Cross and Blue Shield Medicare Advantage $140.23
Aspirus Medicare Advantage $140.23
MeridianCare Medicare Advantage $147.24
Humana Medicare Advantage $147.24
Health Partners Open Network Commercial $325.02
United Healthcare Commercial $354.52
Medical Associates Health Plan HMO/POS/PPO $465.56
Wellmark UPH Self-Funded Commercial $468.37
Anthem Blue Cross and Blue Shield HMO/POS $468.37
Anthem Blue Cross and Blue Shield PPO $468.37
Anthem Blue Cross and Blue Shield Blue Priority/Pathway $3,030.00

Visitor-reported prices

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Bronchoscopy w/biopsy(s) 31625 at other Wisconsin hospitals

Hospital City Cash price Negotiated range
SSM Health St. Mary's Hospital - Madison Madison $1,651.10 $1,296.65 – $4,982.00
Ascension Columbia St. Mary's Hospital - Milwaukee Campus (Columbia St. Mary's Hospital Milwaukee, Inc.) Milwaukee $3,903.98 $246.79 – $1,398.62
Ascension Columbia St. Mary's Hospital - Ozaukee Campus (Columbia St. Mary's Hospital Milwaukee, Inc.) Mequon $3,903.98 $246.79 – $1,398.62
Midwest Orthopedic Specialty Hospital Franklin $3,945.32 $1,441.12 – $1,441.12
Ascension NE Wisconsin - Mercy Campus (Ascension NE Wisconsin, Inc.) Oshkosh $2,672.16 $161.39 – $1,257.23
Ascension St. Francis Hospital, Inc. Milwaukee $3,945.32 $1,441.12 – $1,441.12
Ascension SE Wisconsin Hospital - St. Joseph Campus Milwaukee $3,945.32 $1,441.12 – $1,441.12
Ascension NE Wisconsin - St. Elizabeth Campus (Ascension NE Wisconsin, Inc.) Appleton $2,672.16 $161.39 – $1,257.23

All Wisconsin hospitals for this procedure →