Brain image w/flow 4 + views at UnityPoint Health - Meriter Hospital

202 South Park Street, Madison, WI · UnityPoint Health · · NPI 1114920048

Source: hospital's published price file ↗ · Published Jan 28, 2026 · Ingested Aug 12, 2026

not published by hospital

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

not published by hospital

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$27.83 with IlliniCare vs $519.93 with Anthem Blue Cross and Blue Shield — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
IlliniCare Medicare Advantage $27.83
Prevea 360 Medicare Advantage $27.83
United Healthcare Medicare Advantage $27.83
Anthem Blue Cross and Blue Shield Medicare Advantage $27.83
Aspirus Medicare Advantage $27.83
MeridianCare Medicare Advantage $29.22
Humana Medicare Advantage $29.22
Health Partners Open Network Commercial $62.49
United Healthcare Commercial $70.74
Medical Associates Health Plan HMO/POS/PPO $92.12
Wellmark UPH Self-Funded Commercial $519.93
Anthem Blue Cross and Blue Shield HMO/POS $519.93
Anthem Blue Cross and Blue Shield PPO $519.93
Anthem Blue Cross and Blue Shield Blue Priority/Pathway $519.93

Visitor-reported prices

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Brain image w/flow 4 + views at other Wisconsin hospitals

Hospital City Cash price Negotiated range
SSM Health St. Mary's Hospital - Madison Madison $1,378.30 $395.55 – $2,531.52
Ascension Columbia St. Mary's Hospital - Milwaukee Campus (Columbia St. Mary's Hospital Milwaukee, Inc.) Milwaukee $1,205.22 $49.08 – $1,152.80
Ascension Columbia St. Mary's Hospital - Ozaukee Campus (Columbia St. Mary's Hospital Milwaukee, Inc.) Mequon $1,205.22 $49.08 – $1,152.80
SSM Health St. Mary's Hospital - Janesville Janesville $1,147.30 $410.18 – $2,412.86
SSM Health Ripon Community Hospital Ripon $1,936.00 $1,035.36 – $1,035.36
SSM Health St. Agnes Hospital - Fond du Lac Fond Du Lac $1,936.00 $402.79 – $1,036.52
SSM Health Waupun Memorial Hospital Waupun $1,936.00 $1,035.36 – $1,035.36
Ascension NE Wisconsin - Mercy Campus (Ascension NE Wisconsin, Inc.) Oshkosh $1,365.72 $31.72 – $1,086.69

All Wisconsin hospitals for this procedure →