X-ray small intestine follow-through study at Midwest Orthopedic Specialty Hospital

10101 S. 27th St, Franklin, WI · Ascension · · NPI 1861635971

Source: hospital's published price file ↗ · Published Jan 1, 2026 · Ingested Sep 8, 2026

$106.00

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

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What you pay up front if you don't use insurance.

$200.00

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$119.30 with WPS vs $156.00 with CIGNA — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
WPS 1272_WISCONSIN PHYSICIAN SERVICES PPO 20250701 $119.30 ↑ +13%
CIGNA 1273_CIGNA 20250701 $156.00 ↑ +47%

Visitor-reported prices

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X-ray small intestine follow-through study at other Wisconsin hospitals

Hospital City Cash price Negotiated range
Ascension Columbia St. Mary's Hospital - Milwaukee Campus (Columbia St. Mary's Hospital Milwaukee, Inc.) Milwaukee $179.67 $54.72 – $115.84
Ascension Columbia St. Mary's Hospital - Ozaukee Campus (Columbia St. Mary's Hospital Milwaukee, Inc.) Mequon $179.67 $54.72 – $115.84
UnityPoint Health - Meriter Hospital Madison $1,741.56 $30.81 – $722.74
SSM Health St. Clare Hospital - Baraboo Baraboo $583.55 $510.13 – $510.13
SSM Health St. Mary's Hospital - Janesville Janesville $1,436.05 $366.07 – $366.07
SSM Health St. Mary's Hospital - Madison Madison $1,504.80 $384.08 – $384.08
SSM Health Monroe Hospital Monroe $196.35 $125.81 – $125.81
SSM Health Ripon Community Hospital Ripon $180.40 $155.12 – $155.12

All Wisconsin hospitals for this procedure →