Ins cerv dilator (sep proc) at Aurora Medical Center Burlington

252 McHenry St, Burlington, WI · Aurorahealthcare · · NPI 1861557753

Source: hospital's published price file ↗ · Published Nov 21, 2025 · Ingested Sep 16, 2026

$382.50

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$765.00

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$382.50 with Everpointe Elite vs $1,532.00 with United Healthcare — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Everpointe Elite Commercial $382.50 ↑ +0%
HS Technology Commercial $382.50 ↑ +0%
Aetna HMO $408.51 ↑ +7%
Quartz One Commercial $420.75 ↑ +10%
Anthem Blue Priority $459.00 ↑ +20%
Aurora Caregiver Commercial $459.00 ↑ +20%
Common Ground Exchange $459.00 ↑ +20%
Common Ground Employee Trust Fund $459.00 ↑ +20%
Common Ground Envision $459.00 ↑ +20%
Health EOS Plus Commercial $459.00 ↑ +20%
HealthPartners Employee Trust Fund $459.00 ↑ +20%
Molina Exchange Commercial $459.00 ↑ +20%
Quartz Group Commercial $459.00 ↑ +20%
Wisconsin Physician Service Aurora Featured $474.30 ↑ +24%
Health Payment Systems Commercial $497.25 ↑ +30%
Wisconsin Physician Service Statewide $497.25 ↑ +30%
Wisconsin Physician Service Arise $497.25 ↑ +30%
Anthem Blue Preferred $497.25 ↑ +30%
Trilogy Commercial $535.50 ↑ +40%
HealthPartners Robin $573.75 ↑ +50%
Cigna PPO-GPPO $573.75 ↑ +50%
HealthPartners Broad $573.75 ↑ +50%
Centivo Commercial $573.75 ↑ +50%
Health EOS PPO $612.00 ↑ +60%
Aetna PPO $631.89 ↑ +65%
United Healthcare PPO $644.13 ↑ +68%
Cigna PPO $647.19 ↑ +69%
Anthem PPO $650.25 ↑ +70%
United Healthcare Exchange $1,396.00 ↑ +265%
United Healthcare Charter $1,405.00 ↑ +267%
United Healthcare Nexus $1,405.00 ↑ +267%
United Healthcare HMO $1,532.00 ↑ +301%

Visitor-reported prices

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Ins cerv dilator (sep proc) at other Wisconsin hospitals

Hospital City Cash price Negotiated range
Ascension Columbia St. Mary's Hospital - Milwaukee Campus (Columbia St. Mary's Hospital Milwaukee, Inc.) Milwaukee $541.13 $66.45 – $651.46
Ascension Columbia St. Mary's Hospital - Ozaukee Campus (Columbia St. Mary's Hospital Milwaukee, Inc.) Mequon $67.84 $66.45 – $651.46
UnityPoint Health - Meriter Hospital Madison $815.40 $57.11 – $318.00
SSM Health St. Clare Hospital - Baraboo Baraboo $927.85 $222.00 – $4,401.00
SSM Health St. Mary's Hospital - Janesville Janesville $1,090.10 $230.21 – $4,074.00
SSM Health St. Mary's Hospital - Madison Madison $1,004.85 $222.00 – $4,198.00
SSM Health Ripon Community Hospital Ripon $371.80 $1,887.00 – $2,654.00
SSM Health St. Agnes Hospital - Fond du Lac Fond Du Lac $371.80 $226.06 – $2,334.00

All Wisconsin hospitals for this procedure →