Fl exam g/colon tube w contrast at Smyth County Community Hospital

245 MEDICAL PARK DR., MARION, VA · Balladhealth · · NPI 1073519377

Source: hospital's published price file ↗ · Published Mar 23, 2026 · Ingested Sep 16, 2026

$228.45

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$1,523.00

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$147.87 with OPTIMA HEALTH vs $1,523.00 with SEVEN CORNERS, INC. — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
OPTIMA HEALTH OPTIMA HEALTH MEDICAID $147.87 ↓ -35%
UNITED HEALTHCARE UNITED HEALTHCARE MEDICAID VIRGINIA $147.87 ↓ -35%
CIGNA HEALTHCARE CIGNA HMO $150.00 ↓ -34%
CIGNA HEALTHCARE CIGNA OPEN ACCESS PLUS $150.00 ↓ -34%
BLUE CROSS ANTHEM HLTHKEEP MEDICIAD $152.31 ↓ -33%
MOLINA HEALTHCARE MOLINA HEALTHCARE MEDICAID $153.78 ↓ -33%
AETNA AETNA BETTER HEALTH OF VIRGINIA $153.79 ↓ -33%
UNITED HEALTHCARE UHC HERITAGE SELECT $157.00 ↓ -31%
CIGNA HEALTHCARE CIGNA PPO $168.00 ↓ -26%
CIGNA HEALTHCARE CIGNA INDIVIDUAL FAMILY PLAN $175.00 ↓ -23%
UNITED HEALTHCARE UHC HERITAGE RIVER VALLEY $180.00 ↓ -21%
UNITED HEALTHCARE TENNCARE UNITED HEALTHCARE $193.00 ↓ -16%
UNITED HEALTHCARE UNITED HEALTHCARE $231.00 ↑ +1%
UNITED HEALTHCARE UNITED HEALTHCARE MEDICARE $232.80 ↑ +2%
AETNA AETNA HEALTHCARE MEDICARE $232.80 ↑ +2%
HUMANA HUMANA MEDICARE $232.80 ↑ +2%
AMERIGROUP AMERIGROUP MEDICARE WELLPOINT $232.80 ↑ +2%
ALLCARE MEDICARE ALLCARE MEDICARE $232.80 ↑ +2%
MANAGED MEDICAIRE MANAGED MEDICAIRE $232.80 ↑ +2%
SENTARA HEALTH SENTARA MEDICARE $232.80 ↑ +2%
UNITED MINE WORKERS OF AMERICA UNITED MINE WORKERS OF AMERICA $232.80 ↑ +2%
BLUE CROSS ANTHEM MEDICARE VIRGINIA $239.78 ↑ +5%
AETNA AETNA BETTER HEALTH OF VIRGINIA MEDICARE $239.78 ↑ +5%
BLUE CROSS BLUE CROSS MEDICARE $242.11 ↑ +6%
MOLINA HEALTHCARE MOLINA HEALTHCARE MEDICARE $242.11 ↑ +6%
CIGNA HEALTHCARE CIGNA MEDICARE $244.44 ↑ +7%
NHC ADVANTAGE NHC ADVANTAGE $244.44 ↑ +7%
DEVOTED HEALTH PLAN DEVOTED HEALTH PLAN MEDICARE $244.44 ↑ +7%
SENTARA HEALTH SENTARA HEALTH $423.70 ↑ +85%
AMBETTER AMBETTER $507.50 ↑ +122%
MEDCOST MEDCOST VHN $533.05 ↑ +133%
BLUE CROSS ANTHEM EXCHANGE $691.74 ↑ +203%
BLUE CROSS ANTHEM HMO $756.03 ↑ +231%
BLUE CROSS ANTHEM PPO, TRADITIONAL INDEMNITY $804.25 ↑ +252%
BLUE CROSS BLUE CROSS BALLAD HEALTH EMPLOYEE $948.00 ↑ +315%
AETNA AETNA $1,294.55 ↑ +467%
FIRST HEALTH COVENTRY FIRST HEALTH COVENTRY $1,523.00 ↑ +567%
BLUE CROSS TENNCARE BLUE SELECT $1,523.00 ↑ +567%
AMERIGROUP AMERIGROUP $1,523.00 ↑ +567%
BLUE CROSS TENNCARE BLUE CARE $1,523.00 ↑ +567%
SEVEN CORNERS, INC. SEVEN CORNERS, INC. $1,523.00 ↑ +567%

Visitor-reported prices

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Fl exam g/colon tube w contrast at other Virginia hospitals

Hospital City Cash price Negotiated range
Inova Alexandria Hospital Alexandria $323.50 $167.33 – $1,509.00
Inova Fairfax Hospital Falls Church $323.50 $167.33 – $1,509.00
Inova Fair Oaks Hospital VA 22033-1709 $323.50 $167.33 – $1,509.00
Inova Loudoun Hospital Leesburg $323.50 $167.33 – $1,509.00
Inova Mount Vernon Hospital Alexandria $323.50 $167.33 – $1,509.00
Johnston Memorial Hospital ABINGDON $228.45 $147.87 – $507.50
Russell County Hospital LEBANON $228.45 $147.87 – $507.50
Sentara Martha Jefferson Hospital Charlottesville $251.00 $237.46 – $2,845.00

All Virginia hospitals for this procedure →