X-ray colon abdominal radiograph(s) & delayed images with glucagon double contrast study at Johnston Memorial Hospital

16000 JOHNSTON MEMORIAL DRIVE, ABINGDON, VA · Balladhealth · · NPI 1104812684

Source: hospital's published price file ↗ · Published Mar 23, 2026 · Ingested Sep 16, 2026

$118.80

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$792.00

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$73.40 with BLUE CROSS vs $792.00 with FIRST HEALTH COVENTRY — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
BLUE CROSS TENNCARE BLUE CARE $73.40 ↓ -38%
BLUE CROSS TENNCARE BLUE SELECT $73.40 ↓ -38%
UNITED HEALTHCARE TENNCARE UNITED HEALTHCARE $127.99 ↑ +8%
BLUE CROSS BLUE CROSS BALLAD HEALTH EMPLOYEE $140.00 ↑ +18%
UNITED HEALTHCARE UNITED HEALTHCARE MEDICAID VIRGINIA $147.87 ↑ +24%
OPTIMA HEALTH OPTIMA HEALTH MEDICAID $147.87 ↑ +24%
BLUE CROSS ANTHEM HLTHKEEP MEDICIAD $152.31 ↑ +28%
MOLINA HEALTHCARE MOLINA HEALTHCARE MEDICAID $153.78 ↑ +29%
AETNA AETNA BETTER HEALTH OF VIRGINIA $155.26 ↑ +31%
AETNA AETNA HEALTHCARE MEDICARE $171.14 ↑ +44%
UNITED HEALTHCARE UNITED HEALTHCARE MEDICARE $171.14 ↑ +44%
HUMANA HUMANA MEDICARE $171.14 ↑ +44%
BLUE CROSS BLUE CROSS MEDICARE $171.14 ↑ +44%
ALLCARE MEDICARE ALLCARE MEDICARE $171.14 ↑ +44%
MANAGED MEDICAIRE MANAGED MEDICAIRE $171.14 ↑ +44%
MOUNTAIN EMPIRE PACE MOUNTAIN EMPIRE PACE $171.14 ↑ +44%
SENTARA HEALTH SENTARA MEDICARE $171.14 ↑ +44%
UNITED MINE WORKERS OF AMERICA UNITED MINE WORKERS OF AMERICA $171.14 ↑ +44%
BLUE CROSS ANTHEM MEDICARE VIRGINIA $176.27 ↑ +48%
AETNA AETNA BETTER HEALTH OF VIRGINIA MEDICARE $176.27 ↑ +48%
AMERIGROUP AMERIGROUP MEDICARE WELLPOINT $177.98 ↑ +50%
MOLINA HEALTHCARE MOLINA HEALTHCARE MEDICARE $177.98 ↑ +50%
CIGNA HEALTHCARE CIGNA MEDICARE $179.69 ↑ +51%
NHC ADVANTAGE NHC ADVANTAGE $179.69 ↑ +51%
DEVOTED HEALTH PLAN DEVOTED HEALTH PLAN MEDICARE $179.69 ↑ +51%
WELLCARE WELLCARE MEDICARE $181.40 ↑ +53%
AMERIGROUP AMERIGROUP $251.02 ↑ +111%
SENTARA HEALTH SENTARA HEALTH $265.72 ↑ +124%
MEDCOST MEDCOST VHN $277.20 ↑ +133%
CIGNA HEALTHCARE CIGNA INDIVIDUAL FAMILY PLAN $301.40 ↑ +154%
UNITED HEALTHCARE UHC HERITAGE SELECT $320.00 ↑ +169%
UNITED HEALTHCARE UHC HERITAGE RIVER VALLEY $364.00 ↑ +206%
AMBETTER AMBETTER $373.08 ↑ +214%
UNITED HEALTHCARE UNITED HEALTHCARE $472.00 ↑ +297%
CIGNA HEALTHCARE CIGNA HMO $480.01 ↑ +304%
CIGNA HEALTHCARE CIGNA PPO $480.01 ↑ +304%
CIGNA HEALTHCARE CIGNA OPEN ACCESS PLUS $480.01 ↑ +304%
AETNA AETNA $505.30 ↑ +325%
BLUE CROSS ANTHEM EXCHANGE $574.47 ↑ +384%
BLUE CROSS ANTHEM HMO $658.50 ↑ +454%
BLUE CROSS ANTHEM PPO, TRADITIONAL INDEMNITY $700.53 ↑ +490%
BLUE CROSS BLUE CROSS P NETWORK $700.53 ↑ +490%
BLUE CROSS BLUE CROSS S NETWORK $700.53 ↑ +490%
SEVEN CORNERS, INC. SEVEN CORNERS, INC. $792.00 ↑ +567%
FIRST HEALTH COVENTRY FIRST HEALTH COVENTRY $792.00 ↑ +567%

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X-ray colon abdominal radiograph(s) & delayed images with glucagon double contrast study at other Virginia hospitals

Hospital City Cash price Negotiated range
LEWISGALE HOSPITAL-ALLEGHANY LOW MOOR $3,964.00 $298.04 – $401.74
Inova Alexandria Hospital Alexandria $578.50 $167.33 – $762.46
Inova Fairfax Hospital Falls Church $578.50 $167.33 – $762.46
Inova Fair Oaks Hospital VA 22033-1709 $578.50 $167.33 – $762.46
Inova Loudoun Hospital Leesburg $578.50 $167.33 – $762.46
Inova Mount Vernon Hospital Alexandria $578.50 $167.33 – $762.46
Russell County Hospital LEBANON $118.80 $127.99 – $373.08
Sentara Martha Jefferson Hospital Charlottesville $812.50 $174.56 – $179.69

All Virginia hospitals for this procedure →