Bowel imaging at Johnston Memorial Hospital

16000 JOHNSTON MEMORIAL DRIVE, ABINGDON, VA · Balladhealth · · NPI 1104812684

Source: hospital's published price file ↗ · Published Mar 23, 2026 · Ingested Sep 16, 2026

$452.25

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$3,015.00

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$99.84 with BLUE CROSS vs $3,015.00 with SEVEN CORNERS, INC. — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
BLUE CROSS TENNCARE BLUE SELECT $99.84 ↓ -78%
BLUE CROSS TENNCARE BLUE CARE $99.84 ↓ -78%
BLUE CROSS BLUE CROSS BALLAD HEALTH EMPLOYEE $193.73 ↓ -57%
UNITED HEALTHCARE TENNCARE UNITED HEALTHCARE $219.31 ↓ -52%
AMERIGROUP AMERIGROUP $347.06 ↓ -23%
AETNA AETNA HEALTHCARE MEDICARE $390.05 ↓ -14%
UNITED HEALTHCARE UNITED HEALTHCARE MEDICARE $390.05 ↓ -14%
HUMANA HUMANA MEDICARE $390.05 ↓ -14%
BLUE CROSS BLUE CROSS MEDICARE $390.05 ↓ -14%
ALLCARE MEDICARE ALLCARE MEDICARE $390.05 ↓ -14%
MANAGED MEDICAIRE MANAGED MEDICAIRE $390.05 ↓ -14%
MOUNTAIN EMPIRE PACE MOUNTAIN EMPIRE PACE $390.05 ↓ -14%
SENTARA HEALTH SENTARA MEDICARE $390.05 ↓ -14%
UNITED MINE WORKERS OF AMERICA UNITED MINE WORKERS OF AMERICA $390.05 ↓ -14%
AETNA AETNA BETTER HEALTH OF VIRGINIA MEDICARE $401.75 ↓ -11%
BLUE CROSS ANTHEM MEDICARE VIRGINIA $401.75 ↓ -11%
MOLINA HEALTHCARE MOLINA HEALTHCARE MEDICARE $405.65 ↓ -10%
AMERIGROUP AMERIGROUP MEDICARE WELLPOINT $405.65 ↓ -10%
NHC ADVANTAGE NHC ADVANTAGE $409.55 ↓ -9%
CIGNA HEALTHCARE CIGNA MEDICARE $409.55 ↓ -9%
DEVOTED HEALTH PLAN DEVOTED HEALTH PLAN MEDICARE $409.55 ↓ -9%
WELLCARE WELLCARE MEDICARE $413.45 ↓ -9%
UNITED HEALTHCARE UNITED HEALTHCARE MEDICAID VIRGINIA $469.59 ↑ +4%
OPTIMA HEALTH OPTIMA HEALTH MEDICAID $469.59 ↑ +4%
BLUE CROSS ANTHEM HLTHKEEP MEDICIAD $483.68 ↑ +7%
MOLINA HEALTHCARE MOLINA HEALTHCARE MEDICAID $488.37 ↑ +8%
AETNA AETNA BETTER HEALTH OF VIRGINIA $493.07 ↑ +9%
CIGNA HEALTHCARE CIGNA INDIVIDUAL FAMILY PLAN $504.60 ↑ +12%
CIGNA HEALTHCARE CIGNA OPEN ACCESS PLUS $844.97 ↑ +87%
CIGNA HEALTHCARE CIGNA HMO $844.97 ↑ +87%
CIGNA HEALTHCARE CIGNA PPO $844.97 ↑ +87%
AMBETTER AMBETTER $850.31 ↑ +88%
SENTARA HEALTH SENTARA HEALTH $1,011.53 ↑ +124%
MEDCOST MEDCOST VHN $1,055.25 ↑ +133%
BLUE CROSS ANTHEM EXCHANGE $1,309.32 ↑ +190%
BLUE CROSS ANTHEM HMO $1,500.86 ↑ +232%
BLUE CROSS ANTHEM PPO, TRADITIONAL INDEMNITY $1,596.65 ↑ +253%
BLUE CROSS BLUE CROSS S NETWORK $1,596.65 ↑ +253%
BLUE CROSS BLUE CROSS P NETWORK $1,596.65 ↑ +253%
AETNA AETNA $1,923.57 ↑ +325%
UNITED HEALTHCARE UHC HERITAGE SELECT $2,086.00 ↑ +361%
UNITED HEALTHCARE UHC HERITAGE RIVER VALLEY $2,381.00 ↑ +426%
FIRST HEALTH COVENTRY FIRST HEALTH COVENTRY $3,015.00 ↑ +567%
UNITED HEALTHCARE UNITED HEALTHCARE $3,015.00 ↑ +567%
SEVEN CORNERS, INC. SEVEN CORNERS, INC. $3,015.00 ↑ +567%

Visitor-reported prices

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Bowel imaging at other Virginia hospitals

Hospital City Cash price Negotiated range
Inova Alexandria Hospital Alexandria $1,107.00 $401.83 – $1,459.03
Inova Fairfax Hospital Falls Church $1,107.00 $401.83 – $1,459.03
Inova Fair Oaks Hospital VA 22033-1709 $1,107.00 $401.83 – $1,459.03
Inova Loudoun Hospital Leesburg $1,107.00 $401.83 – $1,459.03
Inova Mount Vernon Hospital Alexandria $1,107.00 $401.83 – $1,459.03
Russell County Hospital LEBANON $452.25 $193.73 – $850.31
Sentara Martha Jefferson Hospital Charlottesville $778.50 $397.85 – $409.55
Sentara Northern Virginia Medical Center Woodbridge $974.50 $397.85 – $549.74

All Virginia hospitals for this procedure →