Pregnancy Ultrasound (first trimester) at Holston Valley Medical Center

130 W. RAVINE RD., KINGSPORT, TN · Balladhealth · · NPI 1487690400

Source: hospital's published price file ↗ · Published Mar 23, 2026 · Ingested Sep 16, 2026

$101.55

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$677.00

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$34.51 with BLUE CROSS vs $677.00 with UNITED HEALTHCARE — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
BLUE CROSS TENNCARE BLUE CARE $34.51 ↓ -66%
BLUE CROSS TENNCARE BLUE SELECT $34.51 ↓ -66%
BLUE CROSS BLUE CROSS BALLAD HEALTH EMPLOYEE $39.76 ↓ -61%
UNITED HEALTHCARE TENNCARE UNITED HEALTHCARE $57.79 ↓ -43%
UNITED HEALTHCARE UNITED HEALTHCARE MEDICARE $99.18 ↓ -2%
ALLCARE MEDICARE ALLCARE MEDICARE $99.18 ↓ -2%
AETNA AETNA BETTER HEALTH OF VIRGINIA MEDICARE $99.18 ↓ -2%
HUMANA HUMANA MEDICARE $99.18 ↓ -2%
AETNA AETNA HEALTHCARE MEDICARE $99.18 ↓ -2%
UNITED MINE WORKERS OF AMERICA UNITED MINE WORKERS OF AMERICA $99.18 ↓ -2%
SENTARA HEALTH SENTARA MEDICARE $99.18 ↓ -2%
MANAGED MEDICAIRE MANAGED MEDICAIRE $99.18 ↓ -2%
BLUE CROSS ANTHEM MEDICARE VIRGINIA $101.16 ↓ -0%
BLUE CROSS BLUE CROSS MEDICARE $103.14 ↑ +2%
AMERIGROUP AMERIGROUP MEDICARE WELLPOINT $103.14 ↑ +2%
MOUNTAIN EMPIRE PACE MOUNTAIN EMPIRE PACE $104.14 ↑ +3%
DEVOTED HEALTH PLAN DEVOTED HEALTH PLAN MEDICARE $104.14 ↑ +3%
MOLINA HEALTHCARE MOLINA HEALTHCARE MEDICARE $104.14 ↑ +3%
CIGNA HEALTHCARE CIGNA MEDICARE $104.14 ↑ +3%
NHC ADVANTAGE NHC ADVANTAGE $104.14 ↑ +3%
WELLCARE WELLCARE MEDICARE $105.13 ↑ +4%
UNITED HEALTHCARE UNITED HEALTHCARE MEDICAID VIRGINIA $125.18 ↑ +23%
BLUE CROSS ANTHEM HLTHKEEP MEDICIAD $128.93 ↑ +27%
OPTIMA HEALTH OPTIMA HEALTH MEDICAID $129.06 ↑ +27%
AETNA AETNA BETTER HEALTH OF VIRGINIA $130.19 ↑ +28%
MOLINA HEALTHCARE MOLINA HEALTHCARE MEDICAID $131.44 ↑ +29%
CIGNA HEALTHCARE CIGNA INDIVIDUAL FAMILY PLAN $133.16 ↑ +31%
SENTARA HEALTH SENTARA HEALTH $174.73 ↑ +72%
BLUE CROSS ANTHEM EXCHANGE $203.69 ↑ +101%
AMBETTER AMBETTER $216.21 ↑ +113%
BLUE CROSS ANTHEM HMO $216.41 ↑ +113%
BLUE CROSS BLUE CROSS E NETWORK $226.07 ↑ +123%
BLUE CROSS BLUE CROSS S NETWORK $230.97 ↑ +127%
BLUE CROSS BLUE CROSS P NETWORK $233.07 ↑ +130%
SEVEN CORNERS, INC. SEVEN CORNERS, INC. $238.03 ↑ +134%
BLUE CROSS ANTHEM PPO, TRADITIONAL INDEMNITY $254.59 ↑ +151%
AETNA AETNA $289.08 ↑ +185%
MEDCOST MEDCOST VHN $322.18 ↑ +217%
CIGNA HEALTHCARE CIGNA HMO $364.51 ↑ +259%
CIGNA HEALTHCARE CIGNA PPO $364.51 ↑ +259%
CIGNA HEALTHCARE CIGNA OPEN ACCESS PLUS $364.51 ↑ +259%
UNITED HEALTHCARE UHC HERITAGE SELECT $417.00 ↑ +311%
UNITED HEALTHCARE UHC HERITAGE RIVER VALLEY $435.00 ↑ +328%
FIRST HEALTH COVENTRY FIRST HEALTH COVENTRY $521.29 ↑ +413%
WELLCARE WELLCARE MEDICAID $677.00 ↑ +567%
UNITED HEALTHCARE UNITED HEALTHCARE $677.00 ↑ +567%

Visitor-reported prices

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Pregnancy Ultrasound (first trimester) at other Tennessee hospitals

Hospital City Cash price Negotiated range
Indian Path Community Hospital KINGSPORT $101.55 $34.51 – $227.64
Ascension Saint Thomas Midtown Nashville $253.32 $29.75 – $196.47
CHI Memorial Hospital Hixson Hixson $165.76 $44.28 – $392.00
62-1166050 BMH Carroll County Huntingdon $288.19 $29.75 – $194.20
CHI Memorial Hospital Chattanooga Chattanooga $236.88 $44.28 – $392.00
Johnson City Medical Center JOHNSON CITY $101.55 $34.51 – $212.67
Ascension Saint Thomas DeKalb Smithville $253.16 $29.75 – $196.47
Ascension Saint Thomas Highlands Sparta $253.16 $29.75 – $196.47

All Tennessee hospitals for this procedure →