New Patient Office Visit (level 5) at Holston Valley Medical Center

130 W. RAVINE RD., KINGSPORT, TN · Balladhealth · · NPI 1487690400

Source: hospital's published price file ↗ · Published Mar 23, 2026 · Ingested Sep 16, 2026

$65.55

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$437.00

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$105.91 with UNITED HEALTHCARE vs $437.00 with WELLCARE — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
UNITED HEALTHCARE TENNCARE UNITED HEALTHCARE $105.91 ↑ +62%
SENTARA HEALTH SENTARA HEALTH $112.79 ↑ +72%
BLUE CROSS TENNCARE BLUE SELECT $121.85 ↑ +86%
BLUE CROSS TENNCARE BLUE CARE $121.85 ↑ +86%
UNITED HEALTHCARE UHC HERITAGE SELECT $134.16 ↑ +105%
UNITED HEALTHCARE UNITED HEALTHCARE $141.15 ↑ +115%
UNITED HEALTHCARE UHC HERITAGE RIVER VALLEY $141.15 ↑ +115%
BLUE CROSS BLUE CROSS BALLAD HEALTH EMPLOYEE $143.16 ↑ +118%
CIGNA HEALTHCARE CIGNA OPEN ACCESS PLUS $182.23 ↑ +178%
CIGNA HEALTHCARE CIGNA HMO $182.23 ↑ +178%
CIGNA HEALTHCARE CIGNA PPO $182.23 ↑ +178%
AETNA AETNA $186.60 ↑ +185%
CIGNA HEALTHCARE CIGNA INDIVIDUAL FAMILY PLAN $202.77 ↑ +209%
MEDCOST MEDCOST VHN $207.97 ↑ +217%
BLUE CROSS ANTHEM HMO $221.43 ↑ +238%
BLUE CROSS ANTHEM PPO, TRADITIONAL INDEMNITY $221.43 ↑ +238%
BLUE CROSS ANTHEM EXCHANGE $221.43 ↑ +238%
FIRST HEALTH COVENTRY FIRST HEALTH COVENTRY $336.49 ↑ +413%
WELLCARE WELLCARE MEDICAID $437.00 ↑ +567%

Visitor-reported prices

visitor-reported
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New Patient Office Visit (level 5) at other Tennessee hospitals

Hospital City Cash price Negotiated range
Indian Path Community Hospital KINGSPORT $65.55 $121.85 – $158.86
CHI Memorial Hospital Hixson Hixson $287.72 $94.76 – $680.40
62-1166050 BMH Carroll County Huntingdon $136.85 $105.04 – $146.79
CHI Memorial Hospital Chattanooga Chattanooga $411.16 $94.76 – $680.40
Johnson City Medical Center JOHNSON CITY $65.55 $121.85 – $158.86
Hancock County Hospital SNEEDVILLE $64.17 $85.65 – $121.85
Greeneville Community Hospital GREENEVILLE $65.55 $63.54 – $121.85
Bristol Regional Medical Center BRISTOL $65.55 $105.91 – $121.85

All Tennessee hospitals for this procedure →