Gi tract capsule endoscopy (pillcam) 91110 at Holston Valley Medical Center

130 W. RAVINE RD., KINGSPORT, TN · Balladhealth · · NPI 1487690400

Source: hospital's published price file ↗ · Published Mar 23, 2026 · Ingested Sep 16, 2026

$382.35

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$2,549.00

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$405.00 with UNITED HEALTHCARE vs $2,549.00 with BLUE CROSS — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
UNITED HEALTHCARE UHC HERITAGE SELECT $405.00 ↑ +6%
UNITED HEALTHCARE UHC HERITAGE RIVER VALLEY $423.00 ↑ +11%
UNITED HEALTHCARE TENNCARE UNITED HEALTHCARE $434.18 ↑ +14%
UNITED HEALTHCARE UNITED HEALTHCARE MEDICAID VIRGINIA $449.35 ↑ +18%
BLUE CROSS ANTHEM HLTHKEEP MEDICIAD $462.83 ↑ +21%
OPTIMA HEALTH OPTIMA HEALTH MEDICAID $463.28 ↑ +21%
AETNA AETNA BETTER HEALTH OF VIRGINIA $467.32 ↑ +22%
MOLINA HEALTHCARE MOLINA HEALTHCARE MEDICAID $471.82 ↑ +23%
BLUE CROSS TENNCARE BLUE SELECT $582.83 ↑ +52%
BLUE CROSS TENNCARE BLUE CARE $582.83 ↑ +52%
SENTARA HEALTH SENTARA HEALTH $657.90 ↑ +72%
UNITED HEALTHCARE UNITED HEALTHCARE $667.00 ↑ +74%
BLUE CROSS BLUE CROSS BALLAD HEALTH EMPLOYEE $754.18 ↑ +97%
HUMANA HUMANA MEDICARE $860.41 ↑ +125%
AETNA AETNA HEALTHCARE MEDICARE $860.41 ↑ +125%
MANAGED MEDICAIRE MANAGED MEDICAIRE $860.41 ↑ +125%
AETNA AETNA BETTER HEALTH OF VIRGINIA MEDICARE $860.41 ↑ +125%
ALLCARE MEDICARE ALLCARE MEDICARE $860.41 ↑ +125%
SENTARA HEALTH SENTARA MEDICARE $860.41 ↑ +125%
UNITED MINE WORKERS OF AMERICA UNITED MINE WORKERS OF AMERICA $860.41 ↑ +125%
UNITED HEALTHCARE UNITED HEALTHCARE MEDICARE $860.41 ↑ +125%
BLUE CROSS ANTHEM MEDICARE VIRGINIA $877.62 ↑ +130%
BLUE CROSS BLUE CROSS MEDICARE $894.83 ↑ +134%
AMERIGROUP AMERIGROUP MEDICARE WELLPOINT $894.83 ↑ +134%
DEVOTED HEALTH PLAN DEVOTED HEALTH PLAN MEDICARE $903.43 ↑ +136%
NHC ADVANTAGE NHC ADVANTAGE $903.43 ↑ +136%
CIGNA HEALTHCARE CIGNA MEDICARE $903.43 ↑ +136%
MOLINA HEALTHCARE MOLINA HEALTHCARE MEDICARE $903.43 ↑ +136%
MOUNTAIN EMPIRE PACE MOUNTAIN EMPIRE PACE $903.43 ↑ +136%
WELLCARE WELLCARE MEDICARE $912.04 ↑ +139%
CIGNA HEALTHCARE CIGNA HMO $1,062.93 ↑ +178%
CIGNA HEALTHCARE CIGNA PPO $1,062.93 ↑ +178%
CIGNA HEALTHCARE CIGNA OPEN ACCESS PLUS $1,062.93 ↑ +178%
AETNA AETNA $1,088.42 ↑ +185%
CIGNA HEALTHCARE CIGNA INDIVIDUAL FAMILY PLAN $1,182.74 ↑ +209%
MEDCOST MEDCOST VHN $1,213.07 ↑ +217%
BLUE CROSS ANTHEM EXCHANGE $1,767.10 ↑ +362%
AMBETTER AMBETTER $1,875.70 ↑ +391%
BLUE CROSS ANTHEM HMO $1,877.48 ↑ +391%
FIRST HEALTH COVENTRY FIRST HEALTH COVENTRY $1,962.73 ↑ +413%
SEVEN CORNERS, INC. SEVEN CORNERS, INC. $2,064.99 ↑ +440%
BLUE CROSS ANTHEM PPO, TRADITIONAL INDEMNITY $2,208.74 ↑ +478%
BLUE CROSS BLUE CROSS E NETWORK $2,549.00 ↑ +567%
WELLCARE WELLCARE MEDICAID $2,549.00 ↑ +567%
BLUE CROSS BLUE CROSS P NETWORK $2,549.00 ↑ +567%
BLUE CROSS BLUE CROSS S NETWORK $2,549.00 ↑ +567%

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Gi tract capsule endoscopy (pillcam) 91110 at other Tennessee hospitals

Hospital City Cash price Negotiated range
Ascension Saint Thomas Midtown Nashville $1,261.31 $808.11 – $1,453.55
62-1166050 BMH Carroll County Huntingdon $504.16 $502.44 – $1,712.20
Ascension Saint Thomas DeKalb Smithville $1,261.31 $426.22 – $1,453.55
Ascension Saint Thomas Highlands Sparta $1,261.31 $426.22 – $1,453.55
Ascension Saint Thomas Rutherford Murfreesboro $1,261.31 $808.11 – $1,453.55
Greeneville Community Hospital GREENEVILLE $382.35 $260.51 – $1,845.04
Bristol Regional Medical Center BRISTOL $382.35 $405.00 – $2,064.99
62-0123940 BMH Collierville Collierville $460.32 $502.44 – $1,717.04

All Tennessee hospitals for this procedure →