Brcassure ashkenazi panel-sendout at Holston Valley Medical Center

130 W. RAVINE RD., KINGSPORT, TN · Balladhealth · · NPI 1487690400

Source: hospital's published price file ↗ · Published Mar 23, 2026 · Ingested Sep 16, 2026

$138.90

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$926.00

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$106.02 with UNITED HEALTHCARE vs $959.20 with AMBETTER — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
UNITED HEALTHCARE TENNCARE UNITED HEALTHCARE $106.02 ↓ -24%
BLUE CROSS TENNCARE BLUE CARE $193.20 ↑ +39%
BLUE CROSS TENNCARE BLUE SELECT $193.20 ↑ +39%
AMERIGROUP AMERIGROUP $220.00 ↑ +58%
SENTARA HEALTH SENTARA HEALTH $239.00 ↑ +72%
UNITED HEALTHCARE UNITED HEALTHCARE MEDICAID VIRGINIA $368.61 ↑ +165%
BLUE CROSS ANTHEM HLTHKEEP MEDICIAD $379.67 ↑ +173%
OPTIMA HEALTH OPTIMA HEALTH MEDICAID $380.04 ↑ +174%
AETNA AETNA BETTER HEALTH OF VIRGINIA $383.35 ↑ +176%
CIGNA HEALTHCARE CIGNA OPEN ACCESS PLUS $386.14 ↑ +178%
CIGNA HEALTHCARE CIGNA HMO $386.14 ↑ +178%
CIGNA HEALTHCARE CIGNA PPO $386.14 ↑ +178%
MOLINA HEALTHCARE MOLINA HEALTHCARE MEDICAID $387.04 ↑ +179%
AETNA AETNA $395.40 ↑ +185%
AETNA AETNA BETTER HEALTH OF VIRGINIA MEDICARE $440.00 ↑ +217%
BLUE CROSS ANTHEM EXCHANGE $440.00 ↑ +217%
SENTARA HEALTH SENTARA MEDICARE $440.00 ↑ +217%
BLUE CROSS ANTHEM HMO $440.00 ↑ +217%
BLUE CROSS ANTHEM PPO, TRADITIONAL INDEMNITY $440.00 ↑ +217%
UNITED MINE WORKERS OF AMERICA UNITED MINE WORKERS OF AMERICA $440.00 ↑ +217%
ALLCARE MEDICARE ALLCARE MEDICARE $440.00 ↑ +217%
HUMANA HUMANA MEDICARE $440.00 ↑ +217%
UNITED HEALTHCARE UHC HERITAGE SELECT $440.00 ↑ +217%
AETNA AETNA HEALTHCARE MEDICARE $440.00 ↑ +217%
UNITED HEALTHCARE UNITED HEALTHCARE $440.00 ↑ +217%
MANAGED MEDICAIRE MANAGED MEDICAIRE $440.00 ↑ +217%
UNITED HEALTHCARE UNITED HEALTHCARE MEDICARE $440.00 ↑ +217%
MEDCOST MEDCOST VHN $440.68 ↑ +217%
BLUE CROSS ANTHEM MEDICARE VIRGINIA $448.80 ↑ +223%
BLUE CROSS BLUE CROSS MEDICARE $457.60 ↑ +229%
UNITED HEALTHCARE UHC HERITAGE RIVER VALLEY $457.60 ↑ +229%
AMERIGROUP AMERIGROUP MEDICARE WELLPOINT $457.60 ↑ +229%
DEVOTED HEALTH PLAN DEVOTED HEALTH PLAN MEDICARE $462.00 ↑ +233%
CIGNA HEALTHCARE CIGNA MEDICARE $462.00 ↑ +233%
NHC ADVANTAGE NHC ADVANTAGE $462.00 ↑ +233%
MOUNTAIN EMPIRE PACE MOUNTAIN EMPIRE PACE $462.00 ↑ +233%
MOLINA HEALTHCARE MOLINA HEALTHCARE MEDICARE $462.00 ↑ +233%
WELLCARE WELLCARE MEDICARE $466.40 ↑ +236%
BLUE CROSS BLUE CROSS E NETWORK $576.04 ↑ +315%
BLUE CROSS BLUE CROSS S NETWORK $583.11 ↑ +320%
BLUE CROSS BLUE CROSS P NETWORK $588.41 ↑ +324%
BLUE CROSS BLUE CROSS BALLAD HEALTH EMPLOYEE $648.20 ↑ +367%
FIRST HEALTH COVENTRY FIRST HEALTH COVENTRY $713.02 ↑ +413%
WELLCARE WELLCARE MEDICAID $926.00 ↑ +567%
CIGNA HEALTHCARE CIGNA INDIVIDUAL FAMILY PLAN $926.00 ↑ +567%
SEVEN CORNERS, INC. SEVEN CORNERS, INC. $926.00 ↑ +567%
AMBETTER AMBETTER $959.20 ↑ +591%

Visitor-reported prices

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Brcassure ashkenazi panel-sendout at other Tennessee hospitals

Hospital City Cash price Negotiated range
Indian Path Community Hospital KINGSPORT $138.90 $159.03 – $959.20
Johnson City Medical Center JOHNSON CITY $138.90 $159.03 – $959.20
Hancock County Hospital SNEEDVILLE $136.39 $88.35 – $593.00
Greeneville Community Hospital GREENEVILLE $138.90 $63.61 – $959.20
Bristol Regional Medical Center BRISTOL $138.90 $106.02 – $959.20
Franklin Woods Community Hospital JOHNSON CITY $138.90 $159.03 – $959.20
Hawkins County Memorial Hospital ROGERSVILLE $138.90 $88.35 – $959.20
Johnson County Community Hospital MOUNTAIN CITY $136.39 $159.03 – $593.00

All Tennessee hospitals for this procedure →