New Patient Office Visit (level 4) at The Unity Hospital of Rochester

1555 Long Pond Road, Rochester, NY · Rochesterregional · · NPI 1760421713

Source: hospital's published price file ↗ · Published Apr 1, 2026 · Ingested Sep 17, 2026

$545.47

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$681.84

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$109.59 with MVP - CIGNA vs $109.59 with MVP - CIGNA — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
MVP - CIGNA MEDICARE ADVANTAGE DUAL DSNP $109.59 ↓ -80%
MVP - CIGNA MEDICARE ADVANTAGE GOLD HMO $109.59 ↓ -80%
MVP - CIGNA MEDICARE ADVANTAGE GOLD PPO $109.59 ↓ -80%

Visitor-reported prices

visitor-reported
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New Patient Office Visit (level 4) at other New-york hospitals

Hospital City Cash price Negotiated range
Rochester General Hospital Rochester $443.20 $72.00 – $72.00
UPMC Chautauqua Jamestown $165.60 $61.00 – $248.40
NewYork-Presbyterian Queens Flushing $1,014.00 $1,150.38 – $1,206.57
NewYork-Presbyterian Columbia University Irving Medical Center New York $715.00 $1,171.73 – $1,171.73
Clifton Springs Hospital and Clinic Clifton Springs $443.20 $43.25 – $202.20
Gouverneur Hospital Gouverneur $390.13 $66.04 – $216.28
Massena Hospital Massena $392.19 $66.04 – $216.28
Canton-Potsdam Hospital Potsdam $397.79 $102.08 – $216.28

All New-york hospitals for this procedure →