Fern test at The Unity Hospital of Rochester

1555 Long Pond Road, Rochester, NY · Rochesterregional · · NPI 1760421713

Source: hospital's published price file ↗ · Published Apr 1, 2026 · Ingested Sep 17, 2026

$35.14

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$43.92

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$8.47 with EXCELLUS vs $12.56 with AETNA — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
EXCELLUS MEDICARE ADVANTAGE $8.47 ↓ -76%
UNITED HEALTHCARE COMMERCIAL $8.77 ↓ -75%
MVP - CIGNA COMMERCIAL $9.16 ↓ -74%
INDEPENDENT HEALTH ASSOCIATION COMMERCIAL $9.74 ↓ -72%
INDEPENDENT HEALTH ASSOCIATION MEDICAID $9.74 ↓ -72%
INDEPENDENT HEALTH ASSOCIATION MEDICARE ADVANTAGE $9.74 ↓ -72%
CDPHP MEDICARE ADVANTAGE $9.74 ↓ -72%
HUMANA MEDICARE ADVANTAGE $9.74 ↓ -72%
UNITED HEALTHCARE MEDICARE ADVANTAGE DUAL $10.03 ↓ -71%
EXCELLUS COMMERCIAL $10.52 ↓ -70%
UNITED HEALTHCARE MEDICARE ADVANTAGE $10.91 ↓ -69%
WELLCARE MEDICARE ADVANTAGE $12.18 ↓ -65%
AETNA MEDICARE ADVANTAGE $12.56 ↓ -64%

Visitor-reported prices

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Fern test at other New-york hospitals

Hospital City Cash price Negotiated range
Rochester General Hospital Rochester $28.55 $6.30 – $12.56
Bellevue Hospital Center NY 10016 $9.74 $1.00 – $24.21
Harlem Hospital Center New York $9.74 $1.00 – $24.21
Kings County Hospital Center Brooklyn $9.74 $1.00 – $24.21
Lincoln Medical Center Bronx $9.74 $1.00 – $24.21
Metropolitan Hospital Center New York $9.74 $1.00 – $24.21
Queens Hospital Center Jamaica $9.74 $1.00 – $24.21
Woodhull Medical Center Brooklyn $9.74 $1.00 – $24.21

All New-york hospitals for this procedure →