Collar cerv 18.25x3.5in serp firm density sm at MercyOne New Hampton Medical Center

308 North Maple Ave, New Hampton, IA · MercyOne · · NPI 1770651515

Source: hospital's published price file ↗ · Published Mar 31, 2026 · Ingested Aug 3, 2026

$52.78

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$81.20

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$3.74 with BLUE CROSS - IA (WELLMARK) MEDICARE ADVANTAGE vs $9.44 with IOWA DEPT OF PUBLIC HEALTH — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
BLUE CROSS - IA (WELLMARK) MEDICARE ADVANTAGE WELLMARK MEDICARE ADVANTAGE $3.74 ↓ -93%
AETNA MEDICARE ADVANTAGE AETNA MEDICARE ADVANTAGE $3.78 ↓ -93%
HEALTH PARTNERS MEDICARE ADVANTAGE UNITYPOINT HEALTH PARTNERS MEDICARE ADV $3.81 ↓ -93%
WELLPOINT MEDICARE ADVANTAGE WELLPOINT MEDICARE ADVANTAGE $3.85 ↓ -93%
MEDICARE MEDICAL ASSOCIATES HEALTH PLANS MEDICAL ASSOCIATES MEDICARE ADVANTAGE $3.98 ↓ -92%
UNITED HEALTHCARE MEDICARE UNITED HEALTHCARE MEDICARE ADVANTAGE $4.00 ↓ -92%
MEDIGOLD MEDICARE ADVANTAGE MERCYONE HEALTH PLAN MEDICARE ADVANTAGE $4.22 ↓ -92%
MEDICAL ASSOCIATES MEDICAL ASSOCIATES $4.77 ↓ -91%
HEALTH CHOICES MEDICAL ASSOCIATES $4.77 ↓ -91%
AMISH HOSPITAL AID AMISH HOSPITAL AID $5.02 ↓ -90%
OSCAR OSCAR $5.55 ↓ -89%
AMBETTER AMBETTER MARKETPLACE $6.34 ↓ -88%
IOWA TOTAL CARE IOWA TOTAL CARE MEDICAID $6.45 ↓ -88%
GEHA UNITED HEALTHCARE $6.53 ↓ -88%
UNITED HEALTHCARE UNITED HEALTHCARE $6.53 ↓ -88%
MOLINA MEDICAID MOLINA MEDICAID $6.55 ↓ -88%
WELLPOINT MEDICAID WELLPOINT MEDICAID $6.58 ↓ -88%
CLAIMDOC CLAIMDOC $7.59 ↓ -86%
NOVA CLAIMDOC $7.59 ↓ -86%
AETNA AETNA $8.92 ↓ -83%
ASR HEALTH BENEFITS AETNA $8.92 ↓ -83%
1199 NATIONAL BENEFIT FUND AETNA $8.92 ↓ -83%
FIRST HEALTH AETNA $8.92 ↓ -83%
AETNA DOMESTIC AETNA $8.92 ↓ -83%
LUCENT HEALTH AETNA $8.92 ↓ -83%
COVENTRY AETNA $8.92 ↓ -83%
ALLIED BENEFIT SYSTEMS AETNA $8.92 ↓ -83%
MERITAIN AETNA $8.92 ↓ -83%
TRUSTMARK SMALL BUSINESS BENEFITS AETNA $8.92 ↓ -83%
LUMINARE HEALTH AETNA $8.92 ↓ -83%
WEBTPA AETNA $8.92 ↓ -83%
MEDICAL MUTUAL AETNA $8.92 ↓ -83%
AETNA EAP AETNA $8.92 ↓ -83%
FIRST CHOICE HEALTH FIRST CHOICE $8.97 ↓ -83%
HEALTH PARTNERS HEALTH PARTNERS $9.07 ↓ -83%
CIGNA MIDLANDS CHOICE PPO $9.16 ↓ -83%
AUXIANT MIDLANDS CHOICE PPO $9.16 ↓ -83%
MIDLANDS MIDLANDS CHOICE PPO $9.16 ↓ -83%
MIDLANDS CHOICE MIDLANDS CHOICE PPO $9.16 ↓ -83%
CIGNA EAP MIDLANDS CHOICE PPO $9.16 ↓ -83%
MEDICA MIDLANDS CHOICE PPO $9.16 ↓ -83%
CRIME VICTIM ASSISTANCE CRIME VICTIMS $9.44 ↓ -82%
IOWA DEPT OF PUBLIC HEALTH CARE FOR YOURSELF $9.44 ↓ -82%

Visitor-reported prices

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Collar cerv 18.25x3.5in serp firm density sm at other Iowa hospitals

Hospital City Cash price Negotiated range
MercyOne Genesis Davenport West Medical Center Davenport $78.00 not published
MercyOne Dubuque Medical Center Dubuque $44.47 $0.46 – $2.36
MercyOne Dyersville Medical Center Dyersville $44.47 $0.89 – $2.66
MercyOne Clinton Medical Center Clinton $44.47 $0.46 – $2.36
MercyOne Oelwein Medical Center Oelwein $44.47 $0.90 – $2.36
MercyOne Cedar Falls Medical Center Cedar Falls $44.47 $0.41 – $2.36
MercyOne Elkader Medical Center Elkader $44.47 $1.21 – $2.47
MercyOne West Des Moines Medical Center West Des Moines $68.41 $0.39 – $2.36

All Iowa hospitals for this procedure →