Psychotherapy patient individual therapy 45 minutes at UnityPoint Health - Marshalltown

55 UnityPoint Way, Marshalltown, IA · UnityPoint Health · · NPI 1629503057

Source: hospital's published price file ↗ · Published Jan 28, 2026 · Ingested Aug 12, 2026

$261.14

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$326.42

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$89.14 with Aetna vs $225.73 with Cigna/Midlands — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Aetna Medicare Advantage $89.14 ↓ -66%
Molina Medicare Advantage $90.92 ↓ -65%
Wellmark Blue Cross and Blue Shield Medicare Advantage $90.92 ↓ -65%
United Healthcare Medicare Advantage $93.60 ↓ -64%
Humana Medicare Advantage $93.60 ↓ -64%
Amerivantage Medicare Advantage $93.60 ↓ -64%
Health Partners Open Network Commercial $114.25 ↓ -56%
Wellmark Blue Cross and Blue Shield PPO $117.51 ↓ -55%
Wellmark Blue Cross and Blue Shield HMO $117.51 ↓ -55%
Wellmark UPH Self-Funded Commercial $117.51 ↓ -55%
Aetna HMO $136.70 ↓ -48%
Aetna PPO $136.70 ↓ -48%
Medica Exchange Inspire Commercial $140.03 ↓ -46%
Iowa Total Care Managed Medicaid $156.35 ↓ -40%
Amerigroup Managed Medicaid $156.35 ↓ -40%
Medica Exchange Insure Commercial $156.68 ↓ -40%
United Healthcare PPO $218.53 ↓ -16%
United Healthcare HMO $218.53 ↓ -16%
Cigna/Midlands Commercial $225.73 ↓ -14%

Visitor-reported prices

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Psychotherapy patient individual therapy 45 minutes at other Iowa hospitals

Hospital City Cash price Negotiated range
MercyOne Genesis Davenport West Medical Center Davenport $161.40 $118.95 – $153.80
MercyOne Dubuque Medical Center Dubuque $172.25 $94.61 – $265.00
MercyOne New Hampton Medical Center New Hampton $490.75 $298.90 – $755.00
MercyOne Dyersville Medical Center Dyersville $490.75 $285.39 – $849.83
MercyOne Oelwein Medical Center Oelwein $490.75 $288.56 – $755.00
MercyOne Elkader Medical Center Elkader $490.75 $388.60 – $789.13
MercyOne Des Moines Medical Center Des Moines $299.00 $61.17 – $460.00
MercyOne Centerville Medical Center Centerville $755.00 $207.17 – $755.00

All Iowa hospitals for this procedure →