Ultrasound elastography parenchyma at HCA FLORIDA HIGHLANDS HOSPITAL

3600 S Highlands Ave, Sebring, FL · HCA Florida Healthcare · · NPI 1598282246

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

$429.00

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$429.00

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$36.89 with Freedom Health vs $553.24 with Prime Health — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Freedom Health MGMCR $36.89 ↓ -91%
AvMed HIX $55.77 ↓ -87%
Molina MCR $81.51 ↓ -81%
AvMed FullyInsured $102.96 ↓ -76%
AvMed Empower $111.54 ↓ -74%
AvMed Engage $111.54 ↓ -74%
AvMed Focus $111.54 ↓ -74%
AvMed Flex $111.54 ↓ -74%
AvMed Select $111.54 ↓ -74%
AvMed ASOEO $120.12 ↓ -72%
Aetna ASA $128.70 ↓ -70%
Office of Sheiff Highland Co GVT $150.15 ↓ -65%
Humana HMO $158.73 ↓ -63%
Humana PPO $171.60 ↓ -60%
United PPO OptionsPPO $188.76 ↓ -56%
United GlobalBenefitPlanAppendix $193.05 ↓ -55%
AvMed JacksonFirstNetworkOON $214.50 ↓ -50%
United AllPayerAppendix $245.18 ↓ -43%
Prime Health WORKERSCOMP $553.24 ↑ +29%
Aetna PPO not published by hospital
Aetna QHP not published by hospital
Aetna HMO not published by hospital

Visitor-reported prices

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Ultrasound elastography parenchyma at other Florida hospitals

Hospital City Cash price Negotiated range
Adventhealth Sebring Sebring not published $111.90 – $248.11
Adventhealth Tampa Tampa $1,344.82 $109.17 – $242.37
AdventHealth New Smyrna Beach New Smyrna Beach $381.47 $103.72 – $238.49
Adventhealth Port Charlotte Port Charlotte $2,645.60 $109.17 – $199.35
cleveland clinic florida weston hospital Weston $765.70 $28.23 – $780.30
martin north hospital Stuart $169.00 $29.64 – $260.00
indian river hospital Vero Beach $169.00 $22.74 – $260.00
Baptist Hospital MIAMI $404.30 $69.11 – $559.80

All Florida hospitals for this procedure →