Echocardiogram (Heart Ultrasound) at HCA FLORIDA HIGHLANDS HOSPITAL

3600 S Highlands Ave, Sebring, FL · HCA Florida Healthcare · · NPI 1598282246

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

$5,737.00

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$5,737.00

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$137.74 with Prime Health vs $2,868.50 with AvMed — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Prime Health WORKERSCOMP $137.74 ↓ -98%
Freedom Health MGMCR $493.38 ↓ -91%
AvMed HIX $745.81 ↓ -87%
Molina MCR $1,090.03 ↓ -81%
Oscar HIX $1,090.03 ↓ -81%
Simply Healthcare HIX $1,348.19 ↓ -77%
AvMed FullyInsured $1,376.88 ↓ -76%
AvMed Empower $1,491.62 ↓ -74%
AvMed Focus $1,491.62 ↓ -74%
AvMed Flex $1,491.62 ↓ -74%
AvMed Select $1,491.62 ↓ -74%
AvMed Engage $1,491.62 ↓ -74%
Cigna NewBusinessNBN $1,508.83 ↓ -74%
AvMed ASOEO $1,606.36 ↓ -72%
Aetna ASA $1,721.10 ↓ -70%
Office of Sheiff Highland Co GVT $2,007.95 ↓ -65%
Cigna PPO $2,013.69 ↓ -65%
Cigna HMO $2,013.69 ↓ -65%
United PPO OptionsPPO $2,524.28 ↓ -56%
United GlobalBenefitPlanAppendix $2,581.65 ↓ -55%
AvMed JacksonFirstNetworkOON $2,868.50 ↓ -50%
Aetna QHP not published by hospital
Aetna PPO not published by hospital
Aetna HMO not published by hospital

Visitor-reported prices

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Echocardiogram (Heart Ultrasound) at other Florida hospitals

Hospital City Cash price Negotiated range
Adventhealth Sebring Sebring $3,582.66 $584.87 – $1,296.77
Adventhealth Daytona Beach Daytona Beach $1,961.72 $542.08 – $952.35
Adventhealth Lake Wales Lake Wales $13,083.37 $570.61 – $1,266.75
Adventhealth Palm Coast Parkway Palm Coast $2,490.76 $542.08 – $1,218.77
Adventhealth Tampa Tampa $3,964.88 $570.61 – $1,266.75
AdventHealth New Smyrna Beach New Smyrna Beach $3,524.36 $542.08 – $1,246.50
HCA FLORIDA MEMORIAL HOSPITAL JACKSONVILLE $6,474.00 $134.90 – $137.74
Adventhealth Port Charlotte Port Charlotte $6,805.02 $570.61 – $1,041.93

All Florida hospitals for this procedure →