Culture afb any source at HCA FLORIDA HIGHLANDS HOSPITAL

3600 S Highlands Ave, Sebring, FL · HCA Florida Healthcare · · NPI 1598282246

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

not published by hospital

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

not published by hospital

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$0.34 with Freedom Health vs $298.66 with Prime Health — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Freedom Health MGMCR $0.34
AvMed HIX $0.52
Molina MCR $0.76
AvMed FullyInsured $0.96
AvMed Engage $1.04
AvMed Select $1.04
AvMed Focus $1.04
AvMed Flex $1.04
AvMed Empower $1.04
AvMed ASOEO $1.12
Aetna ASA $1.20
Office of Sheiff Highland Co GVT $1.40
Humana HMO $1.48
Humana PPO $1.60
United PPO OptionsPPO $1.76
United GlobalBenefitPlanAppendix $1.80
AvMed JacksonFirstNetworkOON $2.00
United GVT $10.80
United AllPayerAppendix $10.80
Devoted Health MCR $10.80
HUMANA MGMCRHMO $10.80
HUMANA MGMCRPPO $10.80
NDMS Definitive Care MGMCR $10.80
Wellmed MGMCR $10.80
BCBS MCRHMO $11.02
United MCR $11.02
BCBS MCRPPO $11.02
Aetna MCR $11.12
Prominence HealthFirst MCRHMO $11.34
Sunshine State MCR $11.34
American Health Plan MCR $11.45
Florida Complete Care MCR $11.56
Cigna Healthspring MCR $11.56
Sunshine State MCD $11.88
Centurion GVT $11.88
Longevity Health Plan MCR $12.96
AmeriHealth Caritas MGMCR $12.96
Oscar HIX $20.84
Simply Healthcare HIX $24.41
Prime Health WORKERSCOMP $298.66
Aetna PPO not published by hospital
Aetna QHP not published by hospital
Aetna HMO not published by hospital

Visitor-reported prices

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Culture afb any source at other Florida hospitals

Hospital City Cash price Negotiated range
Adventhealth Sebring Sebring $135.87 $11.07 – $24.54
Adventhealth Daytona Beach Daytona Beach $249.72 $10.26 – $18.03
Adventhealth Lake Wales Lake Wales $211.92 $10.80 – $23.98
Adventhealth Palm Coast Parkway Palm Coast $211.92 $10.26 – $23.07
Adventhealth Tampa Tampa $261.14 $10.80 – $23.98
AdventHealth New Smyrna Beach New Smyrna Beach $197.24 $10.26 – $23.59
Adventhealth Port Charlotte Port Charlotte $37.00 $10.80 – $19.72
cleveland clinic florida weston hospital Weston $37.05 $4.02 – $24.65

All Florida hospitals for this procedure →