Brcassure comprehensive panel-sendout at HCA FLORIDA HIGHLANDS HOSPITAL

3600 S Highlands Ave, Sebring, FL · HCA Florida Healthcare · · NPI 1598282246

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

not published by hospital

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

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What you pay up front if you don't use insurance.

not published by hospital

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$98.50 with Prime Health vs $4,124.23 with Simply Healthcare — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Prime Health WORKERSCOMP $98.50
Wellmed MGMCR $1,824.88
United AllPayerAppendix $1,824.88
United GVT $1,824.88
HUMANA MGMCRHMO $1,824.88
HUMANA MGMCRPPO $1,824.88
NDMS Definitive Care MGMCR $1,824.88
Devoted Health MCR $1,824.88
BCBS MCRHMO $1,861.38
BCBS MCRPPO $1,861.38
United MCR $1,861.38
Aetna MCR $1,879.63
Prominence HealthFirst MCRHMO $1,916.12
Sunshine State MCR $1,916.12
American Health Plan MCR $1,934.37
Cigna Healthspring MCR $1,952.62
Florida Complete Care MCR $1,952.62
Centurion GVT $2,007.37
Sunshine State MCD $2,007.37
AmeriHealth Caritas MGMCR $2,189.86
Longevity Health Plan MCR $2,189.86
Oscar HIX $3,522.02
Simply Healthcare HIX $4,124.23
Aetna PPO not published by hospital
Aetna QHP not published by hospital
Aetna HMO not published by hospital

Visitor-reported prices

visitor-reported
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Brcassure comprehensive panel-sendout at other Florida hospitals

Hospital City Cash price Negotiated range
Adventhealth Sebring Sebring $20,119.30 $1,870.50 – $4,147.22
Adventhealth Daytona Beach Daytona Beach $4,555.24 $1,733.64 – $3,045.72
Adventhealth Lake Wales Lake Wales $5,748.37 $1,824.88 – $4,051.23
Adventhealth Palm Coast Parkway Palm Coast $4,892.43 $1,733.64 – $3,897.76
AdventHealth New Smyrna Beach New Smyrna Beach $3,696.97 $1,733.64 – $3,986.45
Adventhealth Port Charlotte Port Charlotte $12,186.24 $1,824.88 – $3,332.23
Boca Raton Regional Hospital BOCA RATON $3,150.55 $181.00 – $1,870.96
HCA FLORIDA BRANDON HOSPITAL TAMPA $1,500.00 $106.73 – $2,646.08

All Florida hospitals for this procedure →