Alpha-fetoprotein tumor marker at HCA FLORIDA HIGHLANDS HOSPITAL

3600 S Highlands Ave, Sebring, FL · HCA Florida Healthcare · · NPI 1598282246

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

not published by hospital

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

not published by hospital

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$0.52 with Freedom Health vs $89.06 with Prime Health — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Freedom Health MGMCR $0.52
AvMed HIX $0.79
Molina MCR $1.15
AvMed FullyInsured $1.45
AvMed Engage $1.58
AvMed Select $1.58
AvMed Focus $1.58
AvMed Flex $1.58
AvMed Empower $1.58
AvMed ASOEO $1.70
Aetna ASA $1.82
Office of Sheiff Highland Co GVT $2.12
Humana HMO $2.24
Humana PPO $2.42
United PPO OptionsPPO $2.67
United GlobalBenefitPlanAppendix $2.73
AvMed JacksonFirstNetworkOON $3.03
United GVT $16.77
United AllPayerAppendix $16.77
Devoted Health MCR $16.77
HUMANA MGMCRHMO $16.77
HUMANA MGMCRPPO $16.77
NDMS Definitive Care MGMCR $16.77
Wellmed MGMCR $16.77
BCBS MCRHMO $17.11
United MCR $17.11
BCBS MCRPPO $17.11
Aetna MCR $17.27
Prominence HealthFirst MCRHMO $17.61
Sunshine State MCR $17.61
American Health Plan MCR $17.78
Florida Complete Care MCR $17.94
Cigna Healthspring MCR $17.94
Sunshine State MCD $18.45
Centurion GVT $18.45
Longevity Health Plan MCR $20.12
AmeriHealth Caritas MGMCR $20.12
Oscar HIX $32.37
Simply Healthcare HIX $37.90
Prime Health WORKERSCOMP $89.06
Aetna PPO not published by hospital
Aetna QHP not published by hospital
Aetna HMO not published by hospital

Visitor-reported prices

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Alpha-fetoprotein tumor marker at other Florida hospitals

Hospital City Cash price Negotiated range
Adventhealth Sebring Sebring $85.64 $17.19 – $38.11
Adventhealth Daytona Beach Daytona Beach $181.10 $15.93 – $27.99
Adventhealth Lake Wales Lake Wales $181.10 $16.77 – $37.23
Adventhealth Palm Coast Parkway Palm Coast $181.10 $15.93 – $35.82
Adventhealth Tampa Tampa $258.85 $16.77 – $37.23
AdventHealth New Smyrna Beach New Smyrna Beach $155.23 $15.93 – $36.63
Adventhealth Port Charlotte Port Charlotte $124.33 $16.77 – $30.62
cleveland clinic florida weston hospital Weston $116.35 $5.78 – $179.00

All Florida hospitals for this procedure →