X-ray spine single view at HCA FLORIDA GULF COAST HOSPITAL

449 WEST 23RD STREET, PANAMA CITY, FL · HCA Florida Healthcare · · NPI 1699721589

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

not published by hospital

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

not published by hospital

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$173.46 with Simply vs $1,013.71 with NovaNet — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Simply MGMCR $173.46
United AllPayerAppendix $182.03
Molina Healthcare MGMCR $214.01
AvMed HMOFI $270.32
United OptionsPPO $273.70
Sunshine State Health Plan QHP $287.22
AvMed ASOEO $315.38
CorVel Corporation WORKERSCOMP $332.77
Aetna ASA $337.90
Prime Health WC $339.77
Careworks (Rockport Community) WORKERSCOMP $350.28
Molina Healthcare HIX $360.43
Humana HMO $428.01
Humana PPO $428.01
United GlobalBenefitPlan $506.86
Plotkin Health COMM $563.17
AvMed HIXOON $563.17
Prime Health Sheriff COMM $563.17
Prime Health Sheriff WORKERSCOMP $563.17
Multiplan Primary $878.55
Multiplan Complementary $957.40
PPO Next PPO $957.40
PPO Next COMM $957.40
NovaNet COMM $1,013.71
Aetna HMO not published by hospital
Aetna QHP not published by hospital
Aetna PPO not published by hospital

Visitor-reported prices

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X-ray spine single view at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension Sacred Heart Bay (Bay County Health System, Inc.) Panama City $847.60 $51.25 – $194.81
Adventhealth Daytona Beach Daytona Beach $655.66 $86.33 – $151.68
Adventhealth Lake Wales Lake Wales $286.89 $77.67 – $201.75
Adventhealth Palm Coast Parkway Palm Coast $618.22 $85.22 – $194.11
Adventhealth Tampa Tampa $1,134.39 $76.59 – $201.75
AdventHealth New Smyrna Beach New Smyrna Beach $503.25 $86.33 – $198.52
Adventhealth Port Charlotte Port Charlotte $1,016.79 $80.04 – $165.94
cleveland clinic florida weston hospital Weston $535.60 $6.39 – $646.00

All Florida hospitals for this procedure →