X-ray ribs w/posterior anterior chest > 4 views bilateral at HCA FLORIDA GULF COAST HOSPITAL

449 WEST 23RD STREET, PANAMA CITY, FL · HCA Florida Healthcare · · NPI 1699721589

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

not published by hospital

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

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What you pay up front if you don't use insurance.

not published by hospital

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$245.18 with United vs $3,613.59 with NovaNet — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
United AllPayerAppendix $245.18
CorVel Corporation WORKERSCOMP $541.19
Prime Health WC $552.58
Careworks (Rockport Community) WORKERSCOMP $569.67
Simply MGMCR $618.33
Molina Healthcare MGMCR $762.87
AvMed HMOFI $963.62
United OptionsPPO $975.67
Sunshine State Health Plan QHP $1,023.85
AvMed ASOEO $1,124.23
Aetna ASA $1,204.53
Molina Healthcare HIX $1,284.83
Humana PPO $1,525.74
Humana HMO $1,525.74
United GlobalBenefitPlan $1,806.80
Prime Health Sheriff COMM $2,007.55
Plotkin Health COMM $2,007.55
AvMed HIXOON $2,007.55
Prime Health Sheriff WORKERSCOMP $2,007.55
Multiplan Primary $3,131.78
Multiplan Complementary $3,412.84
PPO Next PPO $3,412.84
PPO Next COMM $3,412.84
NovaNet COMM $3,613.59
Aetna HMO not published by hospital
Aetna PPO not published by hospital
Aetna QHP not published by hospital

Visitor-reported prices

visitor-reported
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X-ray ribs w/posterior anterior chest > 4 views bilateral at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension Sacred Heart Bay (Bay County Health System, Inc.) Panama City $658.40 $106.74 – $235.69
Adventhealth Daytona Beach Daytona Beach $1,349.88 $103.72 – $182.21
Adventhealth Lake Wales Lake Wales $2,483.00 $109.17 – $242.37
Adventhealth Palm Coast Parkway Palm Coast $1,403.25 $103.72 – $286.15
Adventhealth Tampa Tampa $2,447.82 $109.17 – $242.37
AdventHealth New Smyrna Beach New Smyrna Beach $837.46 $103.72 – $238.49
Adventhealth Port Charlotte Port Charlotte $3,816.78 $109.17 – $199.35
cleveland clinic florida weston hospital Weston $679.90 $13.21 – $780.30

All Florida hospitals for this procedure →