X-ray colon abdominal radiograph(s) & delayed images with glucagon double contrast study at HCA FLORIDA GULF COAST HOSPITAL

449 WEST 23RD STREET, PANAMA CITY, FL · HCA Florida Healthcare · · NPI 1699721589

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

not published by hospital

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

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What you pay up front if you don't use insurance.

not published by hospital

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$401.74 with United vs $4,373.51 with NovaNet — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
United AllPayerAppendix $401.74
CorVel Corporation WORKERSCOMP $732.61
Prime Health WC $748.03
Simply MGMCR $748.36
Careworks (Rockport Community) WORKERSCOMP $771.17
Molina Healthcare MGMCR $923.30
AvMed HMOFI $1,166.27
United OptionsPPO $1,180.85
Sunshine State Health Plan QHP $1,239.16
AvMed ASOEO $1,360.65
Aetna ASA $1,457.84
Molina Healthcare HIX $1,555.02
Humana PPO $1,846.59
Humana HMO $1,846.59
United GlobalBenefitPlan $2,186.75
Prime Health Sheriff COMM $2,429.72
Plotkin Health COMM $2,429.72
AvMed HIXOON $2,429.72
Prime Health Sheriff WORKERSCOMP $2,429.72
Multiplan Primary $3,790.37
Multiplan Complementary $4,130.53
PPO Next PPO $4,130.53
PPO Next COMM $4,130.53
NovaNet COMM $4,373.51
Aetna HMO not published by hospital
Aetna PPO not published by hospital
Aetna QHP not published by hospital

Visitor-reported prices

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X-ray colon abdominal radiograph(s) & delayed images with glucagon double contrast study at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension Sacred Heart Bay (Bay County Health System, Inc.) Panama City $2,655.20 $178.69 – $503.02
Adventhealth Daytona Beach Daytona Beach $1,933.20 $174.01 – $305.71
Adventhealth Palm Coast Parkway Palm Coast $1,829.51 $174.01 – $631.85
Adventhealth Tampa Tampa $2,258.21 $183.17 – $429.66
AdventHealth New Smyrna Beach New Smyrna Beach $917.50 $174.01 – $400.13
Adventhealth Port Charlotte Port Charlotte $3,179.84 $183.17 – $334.46
cleveland clinic florida weston hospital Weston $1,325.35 $40.77 – $1,304.75
martin north hospital Stuart $997.75 $36.47 – $767.50

All Florida hospitals for this procedure →