Whfo electric custom fitted at HCA FLORIDA GULF COAST HOSPITAL

449 WEST 23RD STREET, PANAMA CITY, FL · HCA Florida Healthcare · · NPI 1699721589

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

not published by hospital

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

not published by hospital

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$3,889.52 with Humana vs $4,811.77 with Longevity Health Plan — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Humana TRICARE $3,889.52
TriWest Healthcare Alliance FED $3,929.61
Humana MGMCRPPO $4,009.81
Hospice Big Bend FED $4,009.81
Humana MGMCRHMO $4,009.81
United VACCN $4,009.81
NDMS Definitive Care MGMCR $4,009.81
Veterans Evaluation Services MCR $4,009.81
Wellmed MGMCR $4,009.81
BCBS MCRPPO $4,090.01
BCBS MCRHMO $4,090.01
United MCR $4,090.01
Aetna MCR $4,110.06
WellCare MCR $4,210.30
Sunshine State MCR $4,210.30
American Health Plan MCR $4,250.40
Align Senior Care MGMCR $4,290.50
Florida Complete Care MCR $4,290.50
Healthspring of Florida MGMGR $4,290.50
Gold Kidney of Florida MCR $4,370.69
Clear Spring Health MCR $4,410.79
Centurion GVT $4,410.79
Ultimate Health Plan MCR $4,611.28
Longevity Health Plan MCR $4,811.77

Visitor-reported prices

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Whfo electric custom fitted at other Florida hospitals

Hospital City Cash price Negotiated range
HCA FLORIDA MEMORIAL HOSPITAL JACKSONVILLE not published $3,207.85 – $4,811.77
cleveland clinic florida weston hospital Weston not published $6,061.89 – $6,061.89
martin north hospital Stuart not published $5,792.19 – $5,792.19
indian river hospital Vero Beach not published $7,263.18 – $7,263.18
HCA FLORIDA BRANDON HOSPITAL TAMPA not published $3,889.52 – $5,814.22
HCA FLORIDA JFK HOSPITAL PALM BEACH GARDENS not published $3,809.32 – $5,814.22
HCA FLORIDA KENDALL HOSPITAL DORAL not published $3,889.52 – $8,420.60
HCA FLORIDA CAPITAL HOSPITAL TALLAHASSEE not published $3,889.52 – $6,816.68

All Florida hospitals for this procedure →