Wbc automated at HCA FLORIDA GULF COAST HOSPITAL

449 WEST 23RD STREET, PANAMA CITY, FL · HCA Florida Healthcare · · NPI 1699721589

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

not published by hospital

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

not published by hospital

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$0.51 with Simply vs $199.62 with Careworks (Rockport Community) — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Simply MGMCR $0.51
Molina Healthcare MGMCR $0.63
AvMed HMOFI $0.79
United OptionsPPO $0.80
Sunshine State Health Plan QHP $0.84
AvMed ASOEO $0.92
Aetna ASA $0.99
Molina Healthcare HIX $1.06
Humana HMO $1.25
Humana PPO $1.25
United GlobalBenefitPlan $1.49
Prime Health Sheriff WORKERSCOMP $1.65
AvMed HIXOON $1.65
Plotkin Health COMM $1.65
Prime Health Sheriff COMM $1.65
Humana TRICARE $2.30
TriWest Healthcare Alliance FED $2.49
Wellmed MGMCR $2.54
Veterans Evaluation Services MCR $2.54
Hospice Big Bend FED $2.54
Humana MGMCRHMO $2.54
Humana MGMCRPPO $2.54
United VACCN $2.54
United AllPayerAppendix $2.54
NDMS Definitive Care MGMCR $2.54
Multiplan Primary $2.57
BCBS MCRPPO $2.59
United MCR $2.59
BCBS MCRHMO $2.59
Aetna MCR $2.60
WellCare MCR $2.67
Sunshine State MCR $2.67
American Health Plan MCR $2.69
Align Senior Care MGMCR $2.72
Florida Complete Care MCR $2.72
Healthspring of Florida MGMGR $2.72
Gold Kidney of Florida MCR $2.77
Centurion GVT $2.79
Clear Spring Health MCR $2.79
Multiplan Complementary $2.81
PPO Next COMM $2.81
PPO Next PPO $2.81
Ultimate Health Plan MCR $2.92
NovaNet COMM $2.97
Longevity Health Plan MCR $3.05
Oscar HIX $3.43
Simply Healthcare HIX $3.96
CorVel Corporation WORKERSCOMP $189.64
Prime Health WC $193.63
Careworks (Rockport Community) WORKERSCOMP $199.62
Aetna HMO not published by hospital
Aetna PPO not published by hospital
Aetna QHP not published by hospital

Visitor-reported prices

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Wbc automated at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension Sacred Heart Bay (Bay County Health System, Inc.) Panama City $34.92 $2.54 – $8.92
Adventhealth Daytona Beach Daytona Beach $151.31 $2.41 – $4.24
Adventhealth Lake Wales Lake Wales $307.01 $2.54 – $5.64
Adventhealth Palm Coast Parkway Palm Coast $65.04 $2.41 – $5.43
Adventhealth Tampa Tampa $138.66 $2.54 – $5.64
AdventHealth New Smyrna Beach New Smyrna Beach $40.80 $2.41 – $5.55
Adventhealth Port Charlotte Port Charlotte $16.70 $2.54 – $4.64
cleveland clinic florida weston hospital Weston $33.15 $1.07 – $40.00

All Florida hospitals for this procedure →