Ultrasound ob >=14wks ea addl gest at HCA FLORIDA GULF COAST HOSPITAL

449 WEST 23RD STREET, PANAMA CITY, FL · HCA Florida Healthcare · · NPI 1699721589

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

not published by hospital

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

not published by hospital

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$264.74 with BCBS vs $15,000.00 with American Health Plan — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
BCBS MCRPPO $264.74
BCBS MCRHMO $265.64
Aetna MCR $309.62
CorVel Corporation WORKERSCOMP $562.66
Prime Health WC $574.50
Careworks (Rockport Community) WORKERSCOMP $592.27
Simply MGMCR $691.03
Molina Healthcare MGMCR $852.57
AvMed HMOFI $1,076.93
United OptionsPPO $1,090.39
Sunshine State Health Plan QHP $1,144.24
AvMed ASOEO $1,256.42
Aetna ASA $1,346.16
Molina Healthcare HIX $1,435.90
Humana PPO $1,705.14
Humana HMO $1,705.14
United GlobalBenefitPlan $2,019.24
Plotkin Health COMM $2,243.60
Prime Health Sheriff WORKERSCOMP $2,243.60
Prime Health Sheriff COMM $2,243.60
AvMed HIXOON $2,243.60
Multiplan Primary $3,500.02
PPO Next COMM $3,814.12
Multiplan Complementary $3,814.12
PPO Next PPO $3,814.12
NovaNet COMM $4,038.48
American Health Plan MCR $15,000.00
Aetna HMO not published by hospital
Aetna PPO not published by hospital
Aetna QHP not published by hospital

Visitor-reported prices

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Ultrasound ob >=14wks ea addl gest at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension Sacred Heart Bay (Bay County Health System, Inc.) Panama City not published $134.61 – $134.61
Adventhealth Daytona Beach Daytona Beach $1,605.51 not published
Adventhealth Tampa Tampa $2,576.70 not published
Adventhealth Port Charlotte Port Charlotte $2,682.75 not published
cleveland clinic florida weston hospital Weston $832.65 $39.31 – $755.65
martin north hospital Stuart $832.65 $36.23 – $444.50
indian river hospital Vero Beach $577.85 $38.50 – $711.20
Baptist Hospital MIAMI $818.35 $63.37 – $1,039.50

All Florida hospitals for this procedure →