Ultrasound guide intraoperative at HCA FLORIDA GULF COAST HOSPITAL

449 WEST 23RD STREET, PANAMA CITY, FL · HCA Florida Healthcare · · NPI 1699721589

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

not published by hospital

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

not published by hospital

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$225.58 with BCBS vs $15,000.00 with American Health Plan — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
BCBS MCRPPO $225.58
BCBS MCRHMO $226.34
Aetna MCR $263.81
Simply MGMCR $588.80
Molina Healthcare MGMCR $726.44
AvMed HMOFI $917.60
United OptionsPPO $929.07
CorVel Corporation WORKERSCOMP $959.82
Sunshine State Health Plan QHP $974.95
Prime Health WC $980.03
Careworks (Rockport Community) WORKERSCOMP $1,010.34
AvMed ASOEO $1,070.54
Aetna ASA $1,147.01
Molina Healthcare HIX $1,223.47
Humana HMO $1,452.87
Humana PPO $1,452.87
United GlobalBenefitPlan $1,720.51
Plotkin Health COMM $1,911.67
Prime Health Sheriff WORKERSCOMP $1,911.67
Prime Health Sheriff COMM $1,911.67
AvMed HIXOON $1,911.67
Multiplan Primary $2,982.21
PPO Next COMM $3,249.85
Multiplan Complementary $3,249.85
PPO Next PPO $3,249.85
NovaNet COMM $3,441.01
American Health Plan MCR $15,000.00
Aetna HMO not published by hospital
Aetna PPO not published by hospital
Aetna QHP not published by hospital

Visitor-reported prices

visitor-reported
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Ultrasound guide intraoperative at other Florida hospitals

Hospital City Cash price Negotiated range
Adventhealth Daytona Beach Daytona Beach $1,702.61 not published
Adventhealth Palm Coast Parkway Palm Coast $1,492.64 not published
Adventhealth Tampa Tampa $2,442.78 not published
AdventHealth New Smyrna Beach New Smyrna Beach $1,176.40 not published
Adventhealth Port Charlotte Port Charlotte $1,278.84 not published
cleveland clinic florida weston hospital Weston $945.10 $48.93 – $895.90
martin north hospital Stuart $945.10 $51.38 – $527.00
indian river hospital Vero Beach $685.10 $48.93 – $843.20

All Florida hospitals for this procedure →