St treatment speech individual at HCA FLORIDA GULF COAST HOSPITAL

449 WEST 23RD STREET, PANAMA CITY, FL · HCA Florida Healthcare · · NPI 1699721589

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

not published by hospital

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

not published by hospital

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$71.36 with Humana vs $534.60 with NovaNet — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Humana TRICARE $71.36
TriWest Healthcare Alliance FED $73.40
NDMS Definitive Care MGMCR $74.90
Humana MGMCRHMO $74.90
Humana MGMCRPPO $74.90
United VACCN $74.90
Veterans Evaluation Services MCR $74.90
Wellmed MGMCR $74.90
Hospice Big Bend FED $74.90
United MCR $76.40
BCBS MCRHMO $76.40
BCBS MCRPPO $76.40
Aetna MCR $76.77
Oscar HIX $77.22
Sunshine State MCR $78.65
WellCare MCR $78.65
American Health Plan MCR $79.39
Healthspring of Florida MGMGR $80.14
Florida Complete Care MCR $80.14
Align Senior Care MGMCR $80.14
Gold Kidney of Florida MCR $81.64
Clear Spring Health MCR $82.39
Centurion GVT $82.39
CorVel Corporation WORKERSCOMP $83.60
Prime Health WC $85.36
Ultimate Health Plan MCR $86.14
Careworks (Rockport Community) WORKERSCOMP $88.00
Longevity Health Plan MCR $89.88
Simply Healthcare HIX $99.20
Cigna NBN $103.36
Molina Healthcare MGMCR $112.86
AvMed HMOFI $142.56
United OptionsPPO $144.34
Sunshine State Health Plan QHP $151.47
AvMed ASOEO $166.32
Aetna ASA $178.20
Molina Healthcare HIX $190.08
Humana PPO $225.72
Humana HMO $225.72
Cigna ManagedCareHMO $246.51
Cigna PPO $246.51
United GlobalBenefitPlan $267.30
AvMed HIXOON $297.00
Prime Health Sheriff COMM $297.00
Prime Health Sheriff WORKERSCOMP $297.00
Plotkin Health COMM $297.00
Multiplan Primary $463.32
PPO Next COMM $504.90
PPO Next PPO $504.90
Multiplan Complementary $504.90
NovaNet COMM $534.60
Aetna HMO not published by hospital
Aetna PPO not published by hospital
Aetna QHP not published by hospital

Visitor-reported prices

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St treatment speech individual at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension Sacred Heart Bay (Bay County Health System, Inc.) Panama City $172.00 $73.58 – $365.50
Adventhealth Daytona Beach Daytona Beach $262.73 $71.16 – $125.01
Adventhealth Lake Wales Lake Wales $510.48 $74.90 – $166.28
Adventhealth Palm Coast Parkway Palm Coast $273.43 not published
Adventhealth Tampa Tampa $417.93 $74.90 – $166.28
AdventHealth New Smyrna Beach New Smyrna Beach $298.86 $71.16 – $163.62
HCA FLORIDA MEMORIAL HOSPITAL JACKSONVILLE $852.00 $59.92 – $89.88
Adventhealth Port Charlotte Port Charlotte $643.80 not published

All Florida hospitals for this procedure →