Rp loclzj tum 2+area 1+d img at HCA FLORIDA GULF COAST HOSPITAL

449 WEST 23RD STREET, PANAMA CITY, FL · HCA Florida Healthcare · · NPI 1699721589

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

$10,895.45

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$10,895.45

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$848.52 with United vs $9,805.91 with NovaNet — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
United AllPayerAppendix $848.52 ↓ -92%
Simply MGMCR $1,677.90 ↓ -85%
CorVel Corporation WORKERSCOMP $1,887.44 ↓ -83%
Prime Health WC $1,927.18 ↓ -82%
Careworks (Rockport Community) WORKERSCOMP $1,986.78 ↓ -82%
Molina Healthcare MGMCR $2,070.14 ↓ -81%
AvMed HMOFI $2,614.91 ↓ -76%
United OptionsPPO $2,647.59 ↓ -76%
Sunshine State Health Plan QHP $2,778.34 ↓ -74%
AvMed ASOEO $3,050.73 ↓ -72%
Aetna ASA $3,268.64 ↓ -70%
Molina Healthcare HIX $3,486.54 ↓ -68%
Humana PPO $4,140.27 ↓ -62%
Humana HMO $4,140.27 ↓ -62%
United GlobalBenefitPlan $4,902.95 ↓ -55%
Prime Health Sheriff COMM $5,447.73 ↓ -50%
Plotkin Health COMM $5,447.73 ↓ -50%
AvMed HIXOON $5,447.73 ↓ -50%
Prime Health Sheriff WORKERSCOMP $5,447.73 ↓ -50%
Multiplan Primary $8,498.45 ↓ -22%
Multiplan Complementary $9,261.13 ↓ -15%
PPO Next PPO $9,261.13 ↓ -15%
PPO Next COMM $9,261.13 ↓ -15%
NovaNet COMM $9,805.91 ↓ -10%
Aetna HMO not published by hospital
Aetna PPO not published by hospital
Aetna QHP not published by hospital

Visitor-reported prices

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Rp loclzj tum 2+area 1+d img at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension Sacred Heart Bay (Bay County Health System, Inc.) Panama City not published $403.35 – $884.18
Adventhealth Tampa Tampa $2,249.78 $417.47 – $926.79
Adventhealth Port Charlotte Port Charlotte $7,566.82 $417.47 – $762.31
cleveland clinic florida weston hospital Weston $2,461.55 $32.38 – $2,946.10
martin north hospital Stuart $2,252.90 $28.98 – $1,733.00
indian river hospital Vero Beach $2,252.90 $30.08 – $2,772.80
Baptist Hospital MIAMI $2,309.45 $173.17 – $3,197.70
Bethesda Hospital East BOYNTON BEACH $2,309.45 $417.47 – $3,197.70

All Florida hospitals for this procedure →