Reticulocyte automated at HCA FLORIDA GULF COAST HOSPITAL

449 WEST 23RD STREET, PANAMA CITY, FL · HCA Florida Healthcare · · NPI 1699721589

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

not published by hospital

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

not published by hospital

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$3.62 with Humana vs $121.47 with Careworks (Rockport Community) — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Humana TRICARE $3.62
TriWest Healthcare Alliance FED $3.91
United AllPayerAppendix $3.99
Humana MGMCRHMO $3.99
Humana MGMCRPPO $3.99
United VACCN $3.99
NDMS Definitive Care MGMCR $3.99
Wellmed MGMCR $3.99
Veterans Evaluation Services MCR $3.99
Hospice Big Bend FED $3.99
BCBS MCRPPO $4.07
United MCR $4.07
BCBS MCRHMO $4.07
Aetna MCR $4.09
WellCare MCR $4.19
Sunshine State MCR $4.19
American Health Plan MCR $4.23
Florida Complete Care MCR $4.27
Align Senior Care MGMCR $4.27
Healthspring of Florida MGMGR $4.27
Gold Kidney of Florida MCR $4.35
Centurion GVT $4.39
Clear Spring Health MCR $4.39
Ultimate Health Plan MCR $4.59
Longevity Health Plan MCR $4.79
Oscar HIX $5.39
Simply Healthcare HIX $6.22
Simply MGMCR $12.39
Molina Healthcare MGMCR $15.29
AvMed HMOFI $19.31
United OptionsPPO $19.55
Sunshine State Health Plan QHP $20.51
AvMed ASOEO $22.53
Aetna ASA $24.14
Molina Healthcare HIX $25.74
Humana PPO $30.57
Humana HMO $30.57
United GlobalBenefitPlan $36.20
AvMed HIXOON $40.23
Plotkin Health COMM $40.23
Prime Health Sheriff COMM $40.23
Prime Health Sheriff WORKERSCOMP $40.23
Multiplan Primary $62.75
PPO Next COMM $68.38
Multiplan Complementary $68.38
PPO Next PPO $68.38
NovaNet COMM $72.41
CorVel Corporation WORKERSCOMP $115.40
Prime Health WC $117.83
Careworks (Rockport Community) WORKERSCOMP $121.47
Aetna PPO not published by hospital
Aetna QHP not published by hospital
Aetna HMO not published by hospital

Visitor-reported prices

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Reticulocyte automated at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension Sacred Heart Bay (Bay County Health System, Inc.) Panama City $21.64 $3.99 – $15.32
Adventhealth Daytona Beach Daytona Beach $125.09 $3.79 – $6.66
Adventhealth Lake Wales Lake Wales $259.08 $3.99 – $8.86
Adventhealth Palm Coast Parkway Palm Coast $125.09 $3.79 – $8.52
Adventhealth Tampa Tampa $200.01 $3.99 – $8.86
AdventHealth New Smyrna Beach New Smyrna Beach $119.13 $3.79 – $8.72
HCA FLORIDA MEMORIAL HOSPITAL JACKSONVILLE $269.00 $3.19 – $126.47
Adventhealth Port Charlotte Port Charlotte $26.71 $3.99 – $7.29

All Florida hospitals for this procedure →