Pt evaluation low complexity patient/family at HCA FLORIDA GULF COAST HOSPITAL

449 WEST 23RD STREET, PANAMA CITY, FL · HCA Florida Healthcare · · NPI 1699721589

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

not published by hospital

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

not published by hospital

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$64.42 with Oscar vs $446.00 with NovaNet — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Oscar HIX $64.42
Simply Healthcare HIX $82.76
TriWest Healthcare Alliance FED $82.79
NDMS Definitive Care MGMCR $84.48
Humana MGMCRHMO $84.48
Humana MGMCRPPO $84.48
United VACCN $84.48
Veterans Evaluation Services MCR $84.48
Wellmed MGMCR $84.48
Hospice Big Bend FED $84.48
United MCR $86.17
BCBS MCRPPO $86.17
BCBS MCRHMO $86.17
Cigna NBN $86.23
Aetna MCR $86.59
WellCare MCR $88.70
Sunshine State MCR $88.70
American Health Plan MCR $89.55
CorVel Corporation WORKERSCOMP $90.25
Align Senior Care MGMCR $90.39
Florida Complete Care MCR $90.39
Healthspring of Florida MGMGR $90.39
Gold Kidney of Florida MCR $92.08
Prime Health WC $92.15
Centurion GVT $92.93
Humana TRICARE $92.93
Clear Spring Health MCR $92.93
Molina Healthcare MGMCR $94.15
Careworks (Rockport Community) WORKERSCOMP $95.00
Ultimate Health Plan MCR $97.15
Longevity Health Plan MCR $101.38
AvMed HMOFI $118.93
United OptionsPPO $120.42
Sunshine State Health Plan QHP $126.37
AvMed ASOEO $138.75
Aetna ASA $148.66
Molina Healthcare HIX $158.58
Humana HMO $188.31
Humana PPO $188.31
Cigna PPO $205.65
Cigna ManagedCareHMO $205.65
United GlobalBenefitPlan $223.00
Plotkin Health COMM $247.78
Prime Health Sheriff COMM $247.78
Prime Health Sheriff WORKERSCOMP $247.78
AvMed HIXOON $247.78
Multiplan Primary $386.53
PPO Next COMM $421.22
PPO Next PPO $421.22
Multiplan Complementary $421.22
NovaNet COMM $446.00
Aetna HMO not published by hospital
Aetna PPO not published by hospital
Aetna QHP not published by hospital

Visitor-reported prices

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Pt evaluation low complexity patient/family at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension Sacred Heart Bay (Bay County Health System, Inc.) Panama City $149.20 $95.80 – $317.05
Adventhealth Daytona Beach Daytona Beach $384.35 $93.79 – $164.78
Adventhealth Lake Wales Lake Wales $589.05 $98.73 – $219.18
Adventhealth Palm Coast Parkway Palm Coast $448.92 not published
Adventhealth Tampa Tampa $579.30 $98.73 – $219.18
AdventHealth New Smyrna Beach New Smyrna Beach $296.52 $93.79 – $215.68
HCA FLORIDA MEMORIAL HOSPITAL JACKSONVILLE $692.00 $67.58 – $101.38
Adventhealth Port Charlotte Port Charlotte $494.86 not published

All Florida hospitals for this procedure →