Pt application of modality >=1 area ultrasound each 15 minutes at HCA FLORIDA GULF COAST HOSPITAL

449 WEST 23RD STREET, PANAMA CITY, FL · HCA Florida Healthcare · · NPI 1699721589

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

not published by hospital

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

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What you pay up front if you don't use insurance.

not published by hospital

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$12.26 with TriWest Healthcare Alliance vs $379.21 with NovaNet — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

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Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
TriWest Healthcare Alliance FED $12.26
NDMS Definitive Care MGMCR $12.51
Humana MGMCRHMO $12.51
Humana MGMCRPPO $12.51
United VACCN $12.51
Veterans Evaluation Services MCR $12.51
Wellmed MGMCR $12.51
Hospice Big Bend FED $12.51
United MCR $12.76
BCBS MCRHMO $12.76
BCBS MCRPPO $12.76
Aetna MCR $12.83
Sunshine State MCR $13.14
WellCare MCR $13.14
Humana TRICARE $13.24
American Health Plan MCR $13.26
Florida Complete Care MCR $13.39
Healthspring of Florida MGMGR $13.39
Align Senior Care MGMCR $13.39
Gold Kidney of Florida MCR $13.64
Centurion GVT $13.77
Clear Spring Health MCR $13.77
Ultimate Health Plan MCR $14.39
Longevity Health Plan MCR $15.02
CorVel Corporation WORKERSCOMP $15.20
Prime Health WC $15.52
Careworks (Rockport Community) WORKERSCOMP $16.00
Oscar HIX $54.78
Simply Healthcare HIX $70.37
Cigna NBN $73.31
Molina Healthcare MGMCR $80.06
AvMed HMOFI $101.12
United OptionsPPO $102.39
Sunshine State Health Plan QHP $107.44
AvMed ASOEO $117.98
Aetna ASA $126.41
Molina Healthcare HIX $134.83
Humana PPO $160.11
Humana HMO $160.11
Cigna ManagedCareHMO $174.86
Cigna PPO $174.86
United GlobalBenefitPlan $189.61
Plotkin Health COMM $210.68
AvMed HIXOON $210.68
Prime Health Sheriff COMM $210.68
Prime Health Sheriff WORKERSCOMP $210.68
Multiplan Primary $328.65
PPO Next COMM $358.15
PPO Next PPO $358.15
Multiplan Complementary $358.15
NovaNet COMM $379.21
Aetna PPO not published by hospital
Aetna QHP not published by hospital
Aetna HMO not published by hospital

Visitor-reported prices

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Pt application of modality >=1 area ultrasound each 15 minutes at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension Sacred Heart Bay (Bay County Health System, Inc.) Panama City $35.60 $13.65 – $75.65
Adventhealth Daytona Beach Daytona Beach $92.80 $14.40 – $25.30
Adventhealth Lake Wales Lake Wales $333.70 $15.16 – $33.66
Adventhealth Palm Coast Parkway Palm Coast $125.36 not published
Adventhealth Tampa Tampa $317.81 $15.16 – $33.66
AdventHealth New Smyrna Beach New Smyrna Beach $92.86 $14.40 – $33.12
Adventhealth Port Charlotte Port Charlotte $398.45 not published
cleveland clinic florida weston hospital Weston $141.70 $9.90 – $185.30

All Florida hospitals for this procedure →