Orthopantogram at HCA FLORIDA GULF COAST HOSPITAL

449 WEST 23RD STREET, PANAMA CITY, FL · HCA Florida Healthcare · · NPI 1699721589

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

$1,458.65

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$1,458.65

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$182.03 with United vs $1,312.79 with NovaNet — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
United AllPayerAppendix $182.03 ↓ -88%
Simply MGMCR $224.63 ↓ -85%
CorVel Corporation WORKERSCOMP $257.62 ↓ -82%
Prime Health WC $263.04 ↓ -82%
Careworks (Rockport Community) WORKERSCOMP $271.18 ↓ -81%
Molina Healthcare MGMCR $277.14 ↓ -81%
AvMed HMOFI $350.08 ↓ -76%
United OptionsPPO $354.45 ↓ -76%
Sunshine State Health Plan QHP $371.96 ↓ -74%
AvMed ASOEO $408.42 ↓ -72%
Aetna ASA $437.60 ↓ -70%
Molina Healthcare HIX $466.77 ↓ -68%
Humana PPO $554.29 ↓ -62%
Humana HMO $554.29 ↓ -62%
United GlobalBenefitPlan $656.39 ↓ -55%
Prime Health Sheriff COMM $729.33 ↓ -50%
Plotkin Health COMM $729.33 ↓ -50%
AvMed HIXOON $729.33 ↓ -50%
Prime Health Sheriff WORKERSCOMP $729.33 ↓ -50%
Multiplan Primary $1,137.75 ↓ -22%
Multiplan Complementary $1,239.85 ↓ -15%
PPO Next PPO $1,239.85 ↓ -15%
PPO Next COMM $1,239.85 ↓ -15%
NovaNet COMM $1,312.79 ↓ -10%
Aetna HMO not published by hospital
Aetna PPO not published by hospital
Aetna QHP not published by hospital

Visitor-reported prices

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Orthopantogram at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension Sacred Heart Bay (Bay County Health System, Inc.) Panama City $164.00 $27.59 – $194.81
Adventhealth Tampa Tampa $783.49 $56.93 – $201.75
Baptist Hospital MIAMI $399.75 $35.25 – $269.10
Bethesda Hospital East BOYNTON BEACH $399.75 $35.25 – $553.50
West Kendall Baptist Hospital MIAMI $399.75 $34.17 – $553.50
Ascension Sacred Heart Pensacola (Sacred Heart Health System, Inc.) Pensacola $170.00 $27.00 – $194.81
Ascension Sacred Heart Gulf (Sacred Heart Health System, Inc.) Joe $160.40 $27.59 – $194.81
Ascension St. Vincent's Riverside (St. Vincent's Medical Center, Inc.) Jacksonville $145.13 $25.25 – $194.81

All Florida hospitals for this procedure →