New Patient Office Visit (level 5) at HCA FLORIDA GULF COAST HOSPITAL

449 WEST 23RD STREET, PANAMA CITY, FL · HCA Florida Healthcare · · NPI 1699721589

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

$1,861.10

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$1,861.10

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$109.80 with BCBS vs $15,000.00 with American Health Plan — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
BCBS MCRPPO $109.80 ↓ -94%
BCBS MCRHMO $110.18 ↓ -94%
Aetna MCR $128.42 ↓ -93%
CorVel Corporation WORKERSCOMP $181.45 ↓ -90%
Prime Health WC $185.27 ↓ -90%
Careworks (Rockport Community) WORKERSCOMP $191.00 ↓ -90%
BCBS BSL $214.03 ↓ -88%
BCBS MBN $214.03 ↓ -88%
BCBS SBN $214.03 ↓ -88%
BCBS HMO $271.72 ↓ -85%
BCBS PPO $271.72 ↓ -85%
BCBS NWB $271.72 ↓ -85%
Aetna QHP $282.89 ↓ -85%
Simply MGMCR $286.61 ↓ -85%
Cigna NBN $323.83 ↓ -83%
Molina Healthcare MGMCR $353.61 ↓ -81%
Aetna PPO $392.69 ↓ -79%
Aetna HMO $392.69 ↓ -79%
United OptionsPPO $452.25 ↓ -76%
BCBS PHS $470.86 ↓ -75%
Sunshine State Health Plan QHP $474.58 ↓ -75%
Aetna ASA $558.33 ↓ -70%
Molina Healthcare HIX $595.55 ↓ -68%
Humana HMO $707.22 ↓ -62%
Humana PPO $707.22 ↓ -62%
Cigna PPO $772.36 ↓ -58%
Cigna ManagedCareHMO $772.36 ↓ -58%
United GlobalBenefitPlan $837.50 ↓ -55%
Prime Health Sheriff COMM $930.55 ↓ -50%
Prime Health Sheriff WORKERSCOMP $930.55 ↓ -50%
Plotkin Health COMM $930.55 ↓ -50%
AvMed HIXOON $930.55 ↓ -50%
Evolutions COMM $1,023.61 ↓ -45%
Multiplan Primary $1,451.66 ↓ -22%
Multiplan Complementary $1,581.93 ↓ -15%
PPO Next PPO $1,581.93 ↓ -15%
PPO Next COMM $1,581.93 ↓ -15%
NovaNet COMM $1,674.99 ↓ -10%
American Health Plan MCR $15,000.00 ↑ +706%

Visitor-reported prices

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New Patient Office Visit (level 5) at other Florida hospitals

Hospital City Cash price Negotiated range
Adventhealth Daytona Beach Daytona Beach $698.11 not published
Adventhealth Lake Wales Lake Wales $1,222.87 not published
Adventhealth Palm Coast Parkway Palm Coast $964.30 not published
Adventhealth Tampa Tampa $1,167.14 not published
AdventHealth New Smyrna Beach New Smyrna Beach $701.49 not published
Adventhealth Port Charlotte Port Charlotte $1,169.43 not published
cleveland clinic florida weston hospital Weston $910.00 $49.39 – $700.00
martin north hospital Stuart $910.00 $61.15 – $256.95

All Florida hospitals for this procedure →