New Patient Office Visit (level 4) at HCA FLORIDA GULF COAST HOSPITAL

449 WEST 23RD STREET, PANAMA CITY, FL · HCA Florida Healthcare · · NPI 1699721589

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

$1,698.00

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$1,698.00

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$100.18 with BCBS vs $15,000.00 with American Health Plan — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
BCBS MCRPPO $100.18 ↓ -94%
BCBS MCRHMO $100.52 ↓ -94%
Aetna MCR $117.16 ↓ -93%
CorVel Corporation WORKERSCOMP $139.65 ↓ -92%
Prime Health WC $142.59 ↓ -92%
Careworks (Rockport Community) WORKERSCOMP $147.00 ↓ -91%
BCBS BSL $195.27 ↓ -89%
BCBS MBN $195.27 ↓ -89%
BCBS SBN $195.27 ↓ -89%
BCBS HMO $247.91 ↓ -85%
BCBS PPO $247.91 ↓ -85%
BCBS NWB $247.91 ↓ -85%
Aetna QHP $258.10 ↓ -85%
Simply MGMCR $261.49 ↓ -85%
Cigna NBN $295.45 ↓ -83%
Molina Healthcare MGMCR $322.62 ↓ -81%
Aetna PPO $358.28 ↓ -79%
Aetna HMO $358.28 ↓ -79%
United OptionsPPO $412.61 ↓ -76%
BCBS PHS $429.59 ↓ -75%
Sunshine State Health Plan QHP $432.99 ↓ -75%
Aetna ASA $509.40 ↓ -70%
Molina Healthcare HIX $543.36 ↓ -68%
Humana HMO $645.24 ↓ -62%
Humana PPO $645.24 ↓ -62%
Cigna PPO $704.67 ↓ -59%
Cigna ManagedCareHMO $704.67 ↓ -59%
United GlobalBenefitPlan $764.10 ↓ -55%
Prime Health Sheriff COMM $849.00 ↓ -50%
Prime Health Sheriff WORKERSCOMP $849.00 ↓ -50%
Plotkin Health COMM $849.00 ↓ -50%
AvMed HIXOON $849.00 ↓ -50%
Evolutions COMM $933.90 ↓ -45%
Multiplan Primary $1,324.44 ↓ -22%
Multiplan Complementary $1,443.30 ↓ -15%
PPO Next PPO $1,443.30 ↓ -15%
PPO Next COMM $1,443.30 ↓ -15%
NovaNet COMM $1,528.20 ↓ -10%
American Health Plan MCR $15,000.00 ↑ +783%

Visitor-reported prices

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New Patient Office Visit (level 4) at other Florida hospitals

Hospital City Cash price Negotiated range
Adventhealth Daytona Beach Daytona Beach $641.63 not published
Adventhealth Lake Wales Lake Wales $781.35 not published
Adventhealth Palm Coast Parkway Palm Coast $737.40 not published
Adventhealth Tampa Tampa $817.25 not published
AdventHealth New Smyrna Beach New Smyrna Beach $601.97 not published
Adventhealth Port Charlotte Port Charlotte $1,046.33 not published
cleveland clinic florida weston hospital Weston $676.00 $36.62 – $520.00
martin north hospital Stuart $676.00 $45.34 – $197.37

All Florida hospitals for this procedure →