MRI without fol w/cont, breast at HCA FLORIDA GULF COAST HOSPITAL

449 WEST 23RD STREET, PANAMA CITY, FL · HCA Florida Healthcare · · NPI 1699721589

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

$6,945.70

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$6,945.70

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$828.27 with United vs $6,251.13 with NovaNet — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
United AllPayerAppendix $828.27 ↓ -88%
Simply MGMCR $1,069.64 ↓ -85%
Aetna QHP $1,256.00 ↓ -82%
Molina Healthcare MGMCR $1,319.68 ↓ -81%
AvMed HMOFI $1,666.97 ↓ -76%
United OptionsPPO $1,687.81 ↓ -76%
Sunshine State Health Plan QHP $1,771.15 ↓ -75%
Aetna HMO $1,885.00 ↓ -73%
Aetna PPO $1,885.00 ↓ -73%
AvMed ASOEO $1,944.80 ↓ -72%
Aetna ASA $2,083.71 ↓ -70%
Molina Healthcare HIX $2,222.62 ↓ -68%
United GlobalBenefitPlan $3,125.57 ↓ -55%
Prime Health Sheriff COMM $3,472.85 ↓ -50%
Prime Health Sheriff WORKERSCOMP $3,472.85 ↓ -50%
Plotkin Health COMM $3,472.85 ↓ -50%
AvMed HIXOON $3,472.85 ↓ -50%
Multiplan Primary $5,417.65 ↓ -22%
PPO Next COMM $5,903.85 ↓ -15%
PPO Next PPO $5,903.85 ↓ -15%
Multiplan Complementary $5,903.85 ↓ -15%
NovaNet COMM $6,251.13 ↓ -10%

Visitor-reported prices

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MRI without fol w/cont, breast at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension Sacred Heart Bay (Bay County Health System, Inc.) Panama City $948.00 $824.45 – $1,678.00
HCA FLORIDA MEMORIAL HOSPITAL JACKSONVILLE $10,557.00 $828.27 – $946.00
Boca Raton Regional Hospital BOCA RATON $4,808.70 $357.78 – $4,830.89
HCA FLORIDA JFK HOSPITAL PALM BEACH GARDENS $5,786.00 $828.27 – $1,200.00
Ascension Sacred Heart Pensacola (Sacred Heart Health System, Inc.) Pensacola $1,631.60 $824.45 – $1,645.00
Ascension Sacred Heart Gulf (Sacred Heart Health System, Inc.) Joe $1,849.20 $824.45 – $1,678.00
HCA FLORIDA KENDALL HOSPITAL DORAL $13,057.00 $828.27 – $1,116.00
HCA FLORIDA CAPITAL HOSPITAL TALLAHASSEE $5,273.65 $828.27 – $1,256.00

All Florida hospitals for this procedure →