Morphometric analysis in situ hybridization computer-assisted per specimen each multiplex stain at HCA FLORIDA GULF COAST HOSPITAL

449 WEST 23RD STREET, PANAMA CITY, FL · HCA Florida Healthcare · · NPI 1699721589

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

$41.10

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

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What you pay up front if you don't use insurance.

$41.10

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

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The hospital's undiscounted list price — almost no one pays this.

$5.34 with Oscar vs $187.38 with Careworks (Rockport Community) — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

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Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Oscar HIX $5.34 ↓ -87%
Simply MGMCR $6.33 ↓ -85%
Simply Healthcare HIX $6.86 ↓ -83%
Molina Healthcare MGMCR $7.81 ↓ -81%
AvMed HMOFI $9.86 ↓ -76%
United OptionsPPO $9.99 ↓ -76%
Sunshine State Health Plan QHP $10.48 ↓ -75%
AvMed ASOEO $11.51 ↓ -72%
Aetna ASA $12.33 ↓ -70%
Molina Healthcare HIX $13.15 ↓ -68%
Humana HMO $15.62 ↓ -62%
Humana PPO $15.62 ↓ -62%
United GlobalBenefitPlan $18.50 ↓ -55%
AvMed HIXOON $20.55 ↓ -50%
Prime Health Sheriff COMM $20.55 ↓ -50%
Plotkin Health COMM $20.55 ↓ -50%
Prime Health Sheriff WORKERSCOMP $20.55 ↓ -50%
Multiplan Primary $32.06 ↓ -22%
PPO Next COMM $34.94 ↓ -15%
Multiplan Complementary $34.94 ↓ -15%
PPO Next PPO $34.94 ↓ -15%
NovaNet COMM $36.99 ↓ -10%
United AllPayerAppendix $149.16 ↑ +263%
CorVel Corporation WORKERSCOMP $178.01 ↑ +333%
Prime Health WC $181.76 ↑ +342%
Careworks (Rockport Community) WORKERSCOMP $187.38 ↑ +356%
Aetna HMO not published by hospital
Aetna QHP not published by hospital
Aetna PPO not published by hospital

Visitor-reported prices

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Morphometric analysis in situ hybridization computer-assisted per specimen each multiplex stain at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension Sacred Heart Bay (Bay County Health System, Inc.) Panama City $197.60 $143.50 – $994.56
Adventhealth Daytona Beach Daytona Beach $380.99 $169.02 – $296.94
Adventhealth Lake Wales Lake Wales $455.16 not published
Adventhealth Palm Coast Parkway Palm Coast $331.77 $169.02 – $380.01
Adventhealth Tampa Tampa $1,666.44 $177.91 – $394.97
AdventHealth New Smyrna Beach New Smyrna Beach $299.71 $169.02 – $388.65
HCA FLORIDA MEMORIAL HOSPITAL JACKSONVILLE $409.00 $149.16 – $195.10
Adventhealth Port Charlotte Port Charlotte $1,101.73 $177.91 – $324.87

All Florida hospitals for this procedure →